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51
Special Session Summary Putting the Customer Back Into Customer Relationship Management (Crm)
Special Session Summary Putting the Customer Back Into Customer Relationship Management (Crm)
Eric Greenleaf, | Association for Consumer Research | 2002 ,
52
Special Session Summary Consumers As Motivated Beings: the Influence of Self-Regulation on Judgement and Persuasion
Special Session Summary Consumers As Motivated Beings: the Influence of Self-Regulation on Judgement and Persuasion
Michel Tuan Pham, | Association for Consumer Research | 2002 ,
53
Are Antecedents of Consumer Dissatisfaction and Consumer Attributions For Product Failures Universal?
Are Antecedents of Consumer Dissatisfaction and Consumer Attributions For Product Failures Universal?
Daniel Laufer, | Association for Consumer Research | 2002 ,
54
Approaching What We Hope For and Avoiding What We Fear: the Role of Possible Selves in Consumer Behavior
Approaching What We Hope For and Avoiding What We Fear: the Role of Possible Selves in Consumer Behavior
Vanessa M. Patrick, | Association for Consumer Research | 2002 ,
55
The Moderated Influence of Internal Control: an Examination ACRoss Health Related Behaviors
The Moderated Influence of Internal Control: an Examination ACRoss Health Related Behaviors
Blair Kidwell, | Association for Consumer Research | 2002 ,
56
Consumer Responses to Discontinuance of Favorite Products: an Exporatory Study
Consumer Responses to Discontinuance of Favorite Products: an Exporatory Study
Melissa A. Martin, | Association for Consumer Research | 2002 ,
57
Special Session Summary E-Rationality: Rationality in Electronic Environments?
Special Session Summary E-Rationality: Rationality in Electronic Environments?
On Amir, | Association for Consumer Research | 2002 ,
58
Special Session Summary Style and Metaphor in Visual Persuasion
Special Session Summary Style and Metaphor in Visual Persuasion
Rajeev Batra, | Association for Consumer Research | 2002 ,
59
Conceptualizing Newness and Positioning Really New Products
Conceptualizing Newness and Positioning Really New Products
Steve Hoeffler, | Association for Consumer Research | 2002 ,
60
The Effect of Product Presentation Format and Product Knowledge on the Evaluation of an Interactive Product Design System
The Effect of Product Presentation Format and Product Knowledge on the Evaluation of an Interactive Product Design System
Niels Y. Vink, | Association for Consumer Research | 2002 ,
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