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51
호텔의 마케팅믹스와 경영성과의 관계 연구 -4P's Mix와 BSC의 측정항목을 중심으로 - Marketing Mix and Performance for Hotels
호텔의 마케팅믹스와 경영성과의 관계 연구 -4P's Mix와 BSC의 측정항목을 중심으로 - Marketing Mix and Performance for Hotels
김성혁, 이관표, Kim Sung-Hyuk, Lee Kwan-Pyo, | 한국호텔경영학회 | 2005 ,
52
A Comparative Study on the Web Marketing Mix Strategy of the Global e-commerce Meta-mediary
A Comparative Study on the Web Marketing Mix Strategy of the Global e-commerce Meta-mediary
Yongrok Choi, | Korea Trade Research Association Inc. | 2004 ,
53
A Case Study On The Leading Canadian Electronic Business Company With The Marketing Approach
A Case Study On The Leading Canadian Electronic Business Company With The Marketing Approach
Eui Burm Park, Robert Warren, Walter S. Good, | (사)한국마케팅관리학회 | 2002 ,
54
The Differential Impact of Marketing Activities on Local and National Brands
The Differential Impact of Marketing Activities on Local and National Brands
Na, Woonbong, Marshall, Roger, | (사)한국마케팅관리학회 | 2003 ,
55
Marketing Expenditure, Strategy, and Performance of Firms in Strategic Alliance : The Case of the New Materials Industry
Marketing Expenditure, Strategy, and Performance of Firms in Strategic Alliance : The Case of the New Materials Industry
Jin Han Kim, Song Kun Lee, Kwan Hee Park, Kyung T, | (사)한국마케팅관리학회 | 2000 ,
56
디지털 인프라를 활용하는 Interactive Marketing 시대가 왔다
디지털 인프라를 활용하는 Interactive Marketing 시대가 왔다
임종원, | 한국마케팅학회 | 2005 ,
57
International marketing
International marketing
Czinkota, Michael R., 326.18-C998i | Dryden Press | 1993 326.18-C998i,
58
Marketing Outrageously - [컴퓨터 파일]
Marketing Outrageously - [컴퓨터 파일]
Spoelstra, Jon ., 004-S762m-EB | 네오넷코리아 | 2002 004-S762m-EB,
59
21세기 마케팅 = Millennium marketing
21세기 마케팅 = Millennium marketing
윤훈현., 326.18-윤97이 | 석정 | 2000 326.18-윤97이,
60
The End of Marketing as We Know It - [컴퓨터 파일]
The End of Marketing as We Know It - [컴퓨터 파일]
Zyman , Sergio ., 004-Z99t-EB | 네오넷코리아 | 2002 004-Z99t-EB,
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1
Adweek Magazines' Technology Marketing
VNU eMedia, Inc. [, ]
2
ASIA MARKETING JOURNAL
한국마케팅학회 [, ]
3
ASIA MARKETING JOURNAL
한국마케팅학회 [경제·경영, ]
4
International Journal of Sports Marketing & Sponsorship
International Marketing Reports Ltd. [, ]
5
Journal of Global Fashion Marketing
한국마케팅과학회 [경제학, ]