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51
Formation of Price Expectation in Brand Extensions and Impact on Brand Extension Evaluation
Formation of Price Expectation in Brand Extensions and Impact on Brand Extension Evaluation
Jun, S. Y., | Association for Consumer Research | 2005 ,
52
Managing Memories for Emotions: Formation, Retrieval and Protection
Managing Memories for Emotions: Formation, Retrieval and Protection
Ratner, R. K., | Association for Consumer Research | 2005 ,
53
Putting Your Best Face Forward: The Effects of Negative Affect on Agent Evaluation
Putting Your Best Face Forward: The Effects of Negative Affect on Agent Evaluation
Puccinelli, N. M., | Association for Consumer Research | 2005 ,
54
Forgotten Rejections and the Rebuilding of Personal Preferences
Forgotten Rejections and the Rebuilding of Personal Preferences
Nelson, L. D., | Association for Consumer Research | 2005 ,
55
The Effect of Playful Web Experiences on Brand Attitude Formation
The Effect of Playful Web Experiences on Brand Attitude Formation
Mathwick, C., | Association for Consumer Research | 2005 ,
56
The Rebound of the Forgone Alternative
The Rebound of the Forgone Alternative
Arens Z, | Association for Consumer Research | 2011 ,
57
Forget Negotiation: The Non-Dialectical Model of Identity Project by Extreme Sports Participants
Forget Negotiation: The Non-Dialectical Model of Identity Project by Extreme Sports Participants
Hong S, | Association for Consumer Research | 2011 ,
58
A Model of Brand Evaluation Formation With Memory Based Context Effects
A Model of Brand Evaluation Formation With Memory Based Context Effects
Peter A. Dacin, | Association for Consumer Research | 2002 ,
59
Exploring Consumer Forgiveness In Service Failures
Exploring Consumer Forgiveness In Service Failures
Tsarenko Y, | Association for Consumer Research | 2011 ,
60
Can Biases About the Future Push Consumers to Act? Effects of Affective Forecasting on Consumer Procrastination
Can Biases About the Future Push Consumers to Act? Effects of Affective Forecasting on Consumer Procrastination
Lin L, | Association for Consumer Research | 2011 ,
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