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51
Regulatory Focus, Feature Positive Effect, and Message Framing
Regulatory Focus, Feature Positive Effect, and Message Framing
Zhao, G., | Association for Consumer Research | 2006 ,
52
Decomposition Model of the Total Store Purchase and Its Application
Decomposition Model of the Total Store Purchase and Its Application
Dong, S, | Association for Consumer Research | 2008 ,
53
Live From Shopping Malls: Blogs and Chinese Consumer Desire
Live From Shopping Malls: Blogs and Chinese Consumer Desire
Zhao, X, | Association for Consumer Research | 2007 ,
54
Sinolization of a Western Holiday: The Sweethearts' Christmas
Sinolization of a Western Holiday: The Sweethearts' Christmas
Zhao, X., | Association for Consumer Research | 2005 ,
55
The Impact of Counterfactual Mindset on Consumer Information Processing
The Impact of Counterfactual Mindset on Consumer Information Processing
Zhao G, | Association for Consumer Research | 2011 ,
56
The Impact of Price on Preference Consistency over Time
The Impact of Price on Preference Consistency over Time
Lee K.Y, | Association for Consumer Research | 2011 ,
57
On the Psychology of Affective Forecasting: Inconsistency, Anticedents, and Consequences
On the Psychology of Affective Forecasting: Inconsistency, Anticedents, and Consequences
Tsai C, | Association for Consumer Research | 2011 ,
58
Consumer Chronic Affect and Persuasiveness of Nostalgia Advertising Appeals
Consumer Chronic Affect and Persuasiveness of Nostalgia Advertising Appeals
Zhao G, | Association for Consumer Research | 2011 ,
59
Temporal Construal, Categorization Processes, and Brand Extension Evaluation
Temporal Construal, Categorization Processes, and Brand Extension Evaluation
Banerjee P, | Association for Consumer Research | 2011 ,
60
Money to Burn: Consumption by the Dead in China
Money to Burn: Consumption by the Dead in China
Zhao, X., | Association for Consumer Research | 2003 ,
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