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51
Overvaluation Bias in the Valuation and Utilization of Novel Technological Attributes
Overvaluation Bias in the Valuation and Utilization of Novel Technological Attributes
Zhao, S., | Association for Consumer Research | 2006 ,
52
Regulatory Focus, Feature Positive Effect, and Message Framing
Regulatory Focus, Feature Positive Effect, and Message Framing
Zhao, G., | Association for Consumer Research | 2006 ,
53
Decomposition Model of the Total Store Purchase and Its Application
Decomposition Model of the Total Store Purchase and Its Application
Dong, S, | Association for Consumer Research | 2008 ,
54
Visualization and New Product Evaluation: The Role of Memory- and Imagination-Focused Visualization
Visualization and New Product Evaluation: The Role of Memory- and Imagination-Focused Visualization
Zhao, M, | Association for Consumer Research | 2007 ,
55
Live From Shopping Malls: Blogs and Chinese Consumer Desire
Live From Shopping Malls: Blogs and Chinese Consumer Desire
Zhao, X, | Association for Consumer Research | 2007 ,
56
Mental Simulation and Preference Stability over Time
Mental Simulation and Preference Stability over Time
Zhao, M., | Association for Consumer Research | 2005 ,
57
Sinolization of a Western Holiday: The Sweethearts' Christmas
Sinolization of a Western Holiday: The Sweethearts' Christmas
Zhao, X., | Association for Consumer Research | 2005 ,
58
The Impact of Counterfactual Mindset on Consumer Information Processing
The Impact of Counterfactual Mindset on Consumer Information Processing
Zhao G, | Association for Consumer Research | 2011 ,
59
The Impact of Price on Preference Consistency over Time
The Impact of Price on Preference Consistency over Time
Lee K.Y, | Association for Consumer Research | 2011 ,
60
On the Psychology of Affective Forecasting: Inconsistency, Anticedents, and Consequences
On the Psychology of Affective Forecasting: Inconsistency, Anticedents, and Consequences
Tsai C, | Association for Consumer Research | 2011 ,
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