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51
POWER IN DESTINATION BRANDING
POWER IN DESTINATION BRANDING
Marzano, G., | Pergamon | 2009 ,
52
Consumer Preference Between Price and Feature Changes
Consumer Preference Between Price and Feature Changes
Scott, M., | Association for Consumer Research | 2006 ,
53
Can a Rational Consumer Be a Good Citizen? Conflicting Goals in Today's Society
Can a Rational Consumer Be a Good Citizen? Conflicting Goals in Today's Society
Tarasi, C., | Association for Consumer Research | 2006 ,
54
Product Placement: Developing Concepts, Constructs and Measures
Product Placement: Developing Concepts, Constructs and Measures
Scott, J., | Association for Consumer Research | 2006 ,
55
Do Consumers Get the Message? An Examination of How Consumers Respond to Health Information
Do Consumers Get the Message? An Examination of How Consumers Respond to Health Information
Scott M.L, | Association for Consumer Research | 2011 ,
56
The Director's Cut: Exploring Cultural Implications in HIV/AIDS Communication from the Producer's Perspective
The Director's Cut: Exploring Cultural Implications in HIV/AIDS Communication from the Producer's Perspective
Scott, A. D, | Association for Consumer Research | 2007 ,
57
The Role of Emotional Attachment in Consumers' Responses to Service Changes
The Role of Emotional Attachment in Consumers' Responses to Service Changes
Scott, M, | Association for Consumer Research | 2007 ,
58
Catching Up With Consumer Visuals: Theory, Evidence, Upgrades, and Plug-Ins
Catching Up With Consumer Visuals: Theory, Evidence, Upgrades, and Plug-Ins
Scott, L., | Association for Consumer Research | 2007 ,
59
Consumer Skepticism and the Awaiting Room of the Mind@: Are Consumers More Likely to Believe Advertising Claims If They Are Merely Comprehended?
Consumer Skepticism and the Awaiting Room of the Mind@: Are Consumers More Likely to Believe Advertising Claims If They Are Merely Comprehended?
Scott Koslow, | Association for Consumer Research | 2002 ,
60
Does Exposure to Concept Products Affect Judgment of Marketed New Products?
Does Exposure to Concept Products Affect Judgment of Marketed New Products?
Scopelliti I, | Association for Consumer Research | 2011 ,
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KOSCO SYMPOSIUM 논문집
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