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51
Alternative Perspectives on Consumer Judgment and Choice
Alternative Perspectives on Consumer Judgment and Choice
Simonson, I., | Association for Consumer Research | 2008 ,
52
Why Not Buy the Leading Brand? A Preliminary Investigation of the Dynamics of Brand Choice
Why Not Buy the Leading Brand? A Preliminary Investigation of the Dynamics of Brand Choice
Na, W, | Association for Consumer Research | 2007 ,
53
Me, Myself, and My Choices. The Influence of Self-Awareness on Preference-Behavior Consistency
Me, Myself, and My Choices. The Influence of Self-Awareness on Preference-Behavior Consistency
Goukens, C, | Association for Consumer Research | 2007 ,
54
Virtue, Vice, or Both? The Impact of Context-Induced Guilt on Choice and Consumption of Mixed Foods
Virtue, Vice, or Both? The Impact of Context-Induced Guilt on Choice and Consumption of Mixed Foods
Boesen-Mariani S, | Association for Consumer Research | 2011 ,
55
Choice Under Pressure: Perverse Outcomes of Enhanced Familiarity Preference
Choice Under Pressure: Perverse Outcomes of Enhanced Familiarity Preference
Litt A, | Association for Consumer Research | 2011 ,
56
Affect, Affective Precision, and Primacy Effect in Stock Choices
Affect, Affective Precision, and Primacy Effect in Stock Choices
Sagara, N, | Association for Consumer Research | 2007 ,
57
Order Effects in Multiple Choices: of Lost love, Spent Willpower, and Relinquished Control
Order Effects in Multiple Choices: of Lost love, Spent Willpower, and Relinquished Control
Botti, S., | Association for Consumer Research | 2007 ,
58
Intending To Be Ethical: An Examination of Consumer Choice in Sweatshop Avoidance
Intending To Be Ethical: An Examination of Consumer Choice in Sweatshop Avoidance
Shaw, D, | Association for Consumer Research | 2007 ,
59
Choice Without Preference
Choice Without Preference
Simonson, I., | Association for Consumer Research | 2005 ,
60
Reactance and Choice: The Role of the Timing of Information
Reactance and Choice: The Role of the Timing of Information
Min, K. S., | Association for Consumer Research | 2005 ,
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