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51
I Know a ``Guy'': The Consequences of Using Social Capital to Facilitate Consumption Experiences
I Know a ``Guy'': The Consequences of Using Social Capital to Facilitate Consumption Experiences
Johnson, B, | Association for Consumer Research | 2008 ,
52
Triggers of Extraordinary Experiences Within A Sub-cultural Consumption Event
Triggers of Extraordinary Experiences Within A Sub-cultural Consumption Event
Allen, J, | Association for Consumer Research | 2008 ,
53
Small Gains or Smaller Losses: Optimal Price Promotions and the Silver Lining Effect
Small Gains or Smaller Losses: Optimal Price Promotions and the Silver Lining Effect
Jarnebrant, P, | Association for Consumer Research | 2007 ,
54
Loss Aversion: What Is It and What Does It Mean for Marketing
Loss Aversion: What Is It and What Does It Mean for Marketing
Johnson, E., | Association for Consumer Research | 2005 ,
55
Individual Differences in Loss Aversion
Individual Differences in Loss Aversion
Goldstein, D., | Association for Consumer Research | 2005 ,
56
When A Celebrity is Tied to Immoral Behavior: Consumer Reactions to Michael Jackson and Kobe Bryant
When A Celebrity is Tied to Immoral Behavior: Consumer Reactions to Michael Jackson and Kobe Bryant
Johnson, A. R., | Association for Consumer Research | 2005 ,
57
Using Visual Interference to Establish New Brand-Attribute Linkages
Using Visual Interference to Establish New Brand-Attribute Linkages
Saenger C, | Association for Consumer Research | 2011 ,
58
Priming Susceptibility: The Role of the Self in Moderating Nonconscious Priming Effects
Priming Susceptibility: The Role of the Self in Moderating Nonconscious Priming Effects
Johnson H, | Association for Consumer Research | 2011 ,
59
The Impact of Background Lyrics on Recall of Concurrently Presented Verbal Information in an Advertising Context
The Impact of Background Lyrics on Recall of Concurrently Presented Verbal Information in an Advertising Context
G. Douglas Olsen, | Association for Consumer Research | 2002 ,
60
Investigating the Role of Attachment Dimensions As Predictors of Satisfaction in Consumer-Brand Relationships
Investigating the Role of Attachment Dimensions As Predictors of Satisfaction in Consumer-Brand Relationships
Matthew Thomson, | Association for Consumer Research | 2002 ,
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