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51
Chief Marketing Officers : A Study of Their Presence in Firms' Top Management Teams
Chief Marketing Officers : A Study of Their Presence in Firms' Top Management Teams
Pravin Nath and Vijay Mahajan, | American Marketing Association | 2008 ,
52
Expanding Business-to-Business Customer Relationships : Modeling the Customer's Upgrade Decision
Expanding Business-to-Business Customer Relationships : Modeling the Customer's Upgrade Decision
Ruth N. Bolton, | American Marketing Association | 2008 ,
53
Interaction Orientation and Firm Performance
Interaction Orientation and Firm Performance
Girish Ramani and V. Kumar, | American Marketing Association | 2008 ,
54
Marketing Initiatives, Expected Cash Flows, and Shareholders' Wealth
Marketing Initiatives, Expected Cash Flows, and Shareholders' Wealth
Ramesh K. S. Rao and Neeraj Bharadwaj, | American Marketing Association | 2008 ,
55
Preventing Digital Music Piracy : The Carrot or the Stick?
Preventing Digital Music Piracy : The Carrot or the Stick?
Rajiv K. Sinha and Naomi Mandel, | American Marketing Association | 2008 ,
56
Research Note—A Value-at-Risk Approach to Information Security Investment
Research Note—A Value-at-Risk Approach to Information Security Investment
Jingguo Wang, | Informs | 2008 ,
57
Research Note—How Does Personality Matter? Relating the Five-Factor Model to Technology Acceptance and Use
Research Note—How Does Personality Matter? Relating the Five-Factor Model to Technology Acceptance and Use
Sarv Devaraj, | Informs | 2008 ,
58
A Comparison of Pair Versus Solo Programming Under Different Objectives : An Analytical Approach
A Comparison of Pair Versus Solo Programming Under Different Objectives : An Analytical Approach
Milind Dawande, | Informs | 2008 ,
59
Let the Pirates Patch? An Economic Analysis of Software Security Patch Restrictions
Let the Pirates Patch? An Economic Analysis of Software Security Patch Restrictions
Terrence August, | Informs | 2008 ,
60
Using Self-Regulatory Learning to Enhance E-Learning-Based Information Technology Training
Using Self-Regulatory Learning to Enhance E-Learning-Based Information Technology Training
Radhika Santhanam, | Informs | 2008 ,
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