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51
Determinants of Customers' Responses to Customized Offers: Conceptual Framework and Research Propositions
Determinants of Customers' Responses to Customized Offers: Conceptual Framework and Research Propositions
Itamar Simonson, | American Marketing Association | 2005 ,
52
Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketing Management
Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketing Management
Madhubalan Viswanathan, | American Marketing Association | 2005 ,
53
The Concept of Hope and Its Relevance to Product Evaluation and Choice
The Concept of Hope and Its Relevance to Product Evaluation and Choice
Deborah J. MacInnis, | American Marketing Association | 2005 ,
54
Conflicts in the Work-Family Interface: Links to Job Stress, Customer Service Employee Performance, and Customer Purchase Intent
Conflicts in the Work-Family Interface: Links to Job Stress, Customer Service Employee Performance, and Customer Purchase Intent
Richard G. Netemeyer, | American Marketing Association | 2005 ,
55
Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations
Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations
Kevin Zheng Zhou, | American Marketing Association | 2005 ,
56
The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations
The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations
Kevin Zheng Zhou, | American Marketing Association | 2005 ,
57
Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations
Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations
Raphaëlle Lambert-Pandraud, | American Marketing Association | 2005 ,
58
Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction and Willingness to Pay
Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction and Willingness to Pay
Christian Homburg, | American Marketing Association | 2005 ,
59
Choosing among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service Technologies
Choosing among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service Technologies
Matthew L. Meuter, | American Marketing Association | 2005 ,
60
Market Orientation: A Meta-Analytic Review and Assessment of Its Antecedents and Impact on Performance
Market Orientation: A Meta-Analytic Review and Assessment of Its Antecedents and Impact on Performance
Ahmet H. Kirca, | American Marketing Association | 2005 ,
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