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51
Language Domain Effects on Bilingual Advertising
Language Domain Effects on Bilingual Advertising
Carroll, R, | Association for Consumer Research | 2008 ,
52
International Festivals: Reverse Acculturation or the Peddling of Ethnicity
International Festivals: Reverse Acculturation or the Peddling of Ethnicity
Wamwara-Mbugua, L.W., | Association for Consumer Research | 2008 ,
53
Is the Internet a New Eldorado for Counterfeits?
Is the Internet a New Eldorado for Counterfeits?
Kocher, B, | Association for Consumer Research | 2008 ,
54
The Activation-Striving Model: When Will the Same Prime Lead to Goal Activation and When Will It Lead to Trait Activation?
The Activation-Striving Model: When Will the Same Prime Lead to Goal Activation and When Will It Lead to Trait Activation?
Sela, A, | Association for Consumer Research | 2008 ,
55
Examining Advertising Practitioners' Ethical Considerations and its Implications for Consumer Welfare
Examining Advertising Practitioners' Ethical Considerations and its Implications for Consumer Welfare
Tuncay, L, | Association for Consumer Research | 2008 ,
56
Nature and Function of Scripts in the Evaluation of Service Experiences
Nature and Function of Scripts in the Evaluation of Service Experiences
Healey, M.P., | Association for Consumer Research | 2008 ,
57
The Effect of Promotion Framing on the Evaluation of Price Bundling
The Effect of Promotion Framing on the Evaluation of Price Bundling
Yeh, N.-C, | Association for Consumer Research | 2008 ,
58
Exploring the Role of Shopping Efficacy on Customer Satisfaction and Behavioral Intentions
Exploring the Role of Shopping Efficacy on Customer Satisfaction and Behavioral Intentions
Atay, E.G, | Association for Consumer Research | 2008 ,
59
Who's Got the Power? A Social Power Perspective on Teen Purchase Influences
Who's Got the Power? A Social Power Perspective on Teen Purchase Influences
Goodrich, K., | Association for Consumer Research | 2008 ,
60
`When the Chips are Down' : The Relation between Stress, Social Support, and Food Product Attitudes
`When the Chips are Down' : The Relation between Stress, Social Support, and Food Product Attitudes
Hoeven, C.L.t, | Association for Consumer Research | 2008 ,
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