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581
Playing Games Efficiently: Hedonic Learning and Loyalty
Playing Games Efficiently: Hedonic Learning and Loyalty
Murray, K. B, | Association for Consumer Research | 2007 ,
582
We Love to Hate You: Discourse Between the Distance Running Subculture and Mainstream Media
We Love to Hate You: Discourse Between the Distance Running Subculture and Mainstream Media
Chalmers, T. D, | Association for Consumer Research | 2007 ,
583
Order Effects in Multiple Choices: of Lost love, Spent Willpower, and Relinquished Control
Order Effects in Multiple Choices: of Lost love, Spent Willpower, and Relinquished Control
Botti, S., | Association for Consumer Research | 2007 ,
584
Religious Influence on Consumer Behavior: Classification and Measurement
Religious Influence on Consumer Behavior: Classification and Measurement
Lord, K. R., | Association for Consumer Research | 2005 ,
585
The Tree of Experience in the Forest of Information: Overweighing Personal Over Vicarious Experience
The Tree of Experience in the Forest of Information: Overweighing Personal Over Vicarious Experience
Karlsson, N., | Association for Consumer Research | 2005 ,
586
Loss Aversion and Predictions of Utility
Loss Aversion and Predictions of Utility
Schkade, D., | Association for Consumer Research | 2005 ,
587
Individual Differences in Loss Aversion
Individual Differences in Loss Aversion
Goldstein, D., | Association for Consumer Research | 2005 ,
588
Contracting for Loyalty
Contracting for Loyalty
Fournier, S., | Association for Consumer Research | 2005 ,
589
Through the Looking Glass: How a Brand's Malleability Mirrors the Self
Through the Looking Glass: How a Brand's Malleability Mirrors the Self
Yorkston, E. A., | Association for Consumer Research | 2005 ,
590
Building Loyalty in an Online Environment: The Moderating Role of Flow
Building Loyalty in an Online Environment: The Moderating Role of Flow
Gupta, R., | Association for Consumer Research | 2005 ,
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