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581
Exploring Response Amplification: Polarizing Consumer Responses to Mixed Versus Pure Emotional Appeals
Exploring Response Amplification: Polarizing Consumer Responses to Mixed Versus Pure Emotional Appeals
Lau-Gesk, L., | Association for Consumer Research | 2005 ,
582
Feeling Good, Feeling Bad... Feeling Sad, Feeling Glad: Order and Perceived Relevance of Ad-Emotion Affect Processing of Neutral Information
Feeling Good, Feeling Bad... Feeling Sad, Feeling Glad: Order and Perceived Relevance of Ad-Emotion Affect Processing of Neutral Information
Labroo, A. A., | Association for Consumer Research | 2005 ,
583
The Effect of Schadenfreude on Choice of Conventional versus Unconventional Options
The Effect of Schadenfreude on Choice of Conventional versus Unconventional Options
Kramer T, | Association for Consumer Research | 2011 ,
584
One Word, Two Schemas: Empirical Explorations of Bilinguals= Cognitive Duality
One Word, Two Schemas: Empirical Explorations of Bilinguals= Cognitive Duality
David Luna, | Association for Consumer Research | 2002 ,
585
Walking the Work-life Tightrope
Walking the Work-life Tightrope
Raghunathan R, | Association for Consumer Research | 2011 ,
586
Special Session Summary the Dynamic Nature of Culture and Consumer Behavior
Special Session Summary the Dynamic Nature of Culture and Consumer Behavior
Loraine Lau, | Association for Consumer Research | 2002 ,
587
Toward Understanding the Dynamics of Non-Traditional Consumers: an Exploratory Consideration of Lesbian Couples in America
Toward Understanding the Dynamics of Non-Traditional Consumers: an Exploratory Consideration of Lesbian Couples in America
Robert E. Wilkes, | Association for Consumer Research | 2002 ,
588
Are Antecedents of Consumer Dissatisfaction and Consumer Attributions For Product Failures Universal?
Are Antecedents of Consumer Dissatisfaction and Consumer Attributions For Product Failures Universal?
Daniel Laufer, | Association for Consumer Research | 2002 ,
589
How Do Mobiles Communicate? the Role of Product Design in Product Related Consumer Responses: the Case of Mobile Telephones
How Do Mobiles Communicate? the Role of Product Design in Product Related Consumer Responses: the Case of Mobile Telephones
Dora Horvath, | Association for Consumer Research | 2002 ,
590
No One Wants to Look Cheap: an Examination of Embarrassment and Impression Management Concerns As Reasons For Not Using Coupons
No One Wants to Look Cheap: an Examination of Embarrassment and Impression Management Concerns As Reasons For Not Using Coupons
Laurence T.A. Ashworth, | Association for Consumer Research | 2002 ,
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