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571
Advertising Ideology and the Encoding of Advertising Meaning: An Ethnographic and Discursive Approach
Advertising Ideology and the Encoding of Advertising Meaning: An Ethnographic and Discursive Approach
Kelly, A., | Association for Consumer Research | 2005 ,
572
Crisis of Confidence: Re-narrating the Consumer-Professional Discourse
Crisis of Confidence: Re-narrating the Consumer-Professional Discourse
Laing, A., | Association for Consumer Research | 2005 ,
573
If The table for McWorld Has Been Set By Hollywood, What is Served by Bollywood?
If The table for McWorld Has Been Set By Hollywood, What is Served by Bollywood?
Nelson, M. R., | Association for Consumer Research | 2005 ,
574
How Do We Memorize Prices? A Numerical Cognition Perspective
How Do We Memorize Prices? A Numerical Cognition Perspective
Vanhuele, M., | Association for Consumer Research | 2005 ,
575
The Effects of Goal-compatible Associations on Brand Evaluation
The Effects of Goal-compatible Associations on Brand Evaluation
Labroo, A. A., | Association for Consumer Research | 2005 ,
576
The Role of Goal-Related Associations in Judgment and Behavior
The Role of Goal-Related Associations in Judgment and Behavior
Labroo, A. A., | Association for Consumer Research | 2005 ,
577
The Differential Effects of Guilt Appeals in Persuasive Marketing Communications
The Differential Effects of Guilt Appeals in Persuasive Marketing Communications
LaBarge, M. C., | Association for Consumer Research | 2005 ,
578
Predicting Ad Response Over Time: A Comparison of Arousal and Ad-Liking to Outcomes of Explicit Memory
Predicting Ad Response Over Time: A Comparison of Arousal and Ad-Liking to Outcomes of Explicit Memory
Braun-LaTour, K. A., | Association for Consumer Research | 2005 ,
579
The Timely and the Timeless: Syntagmatic and Paradigmatic Sign Relations in Advertising Montage
The Timely and the Timeless: Syntagmatic and Paradigmatic Sign Relations in Advertising Montage
Larsen, V., | Association for Consumer Research | 2005 ,
580
Examining the Relationship Between Consumer Values and Positive and Negative Affect
Examining the Relationship Between Consumer Values and Positive and Negative Affect
Kropp, F., | Association for Consumer Research | 2005 ,
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