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571
To Think or Not to Think: The Effect of Cognitive Deliberation on Social Norm Influence
To Think or Not to Think: The Effect of Cognitive Deliberation on Social Norm Influence
Melnyk V, | Association for Consumer Research | 2011 ,
572
The Impact of Negative Online Reviews: When Does Reviewer Similarity Make a Difference?
The Impact of Negative Online Reviews: When Does Reviewer Similarity Make a Difference?
Faraji-Rad A, | Association for Consumer Research | 2011 ,
573
The Variety Paradox. Why LESS Evokes MORE
The Variety Paradox. Why LESS Evokes MORE
Klesse A, | Association for Consumer Research | 2011 ,
574
Temporal Construal, Categorization Processes, and Brand Extension Evaluation
Temporal Construal, Categorization Processes, and Brand Extension Evaluation
Banerjee P, | Association for Consumer Research | 2011 ,
575
Testing Phonetic Symbolism Effects on Brand Name Preference for Bilinguals Across Multiple Languages
Testing Phonetic Symbolism Effects on Brand Name Preference for Bilinguals Across Multiple Languages
Shrum L.J, | Association for Consumer Research | 2011 ,
576
A Regulatory Focus-Reactance Perspective of Consumer Reward Preferences in Loyalty Programs
A Regulatory Focus-Reactance Perspective of Consumer Reward Preferences in Loyalty Programs
Tugut M, | Association for Consumer Research | 2011 ,
577
Substantive Consumer Research
Substantive Consumer Research
Lynch J.G, | Association for Consumer Research | 2011 ,
578
``Keeping It Real'': Marketing Implications of Brand Authenticity
``Keeping It Real'': Marketing Implications of Brand Authenticity
Minor M, | Association for Consumer Research | 2011 ,
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