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551
If The table for McWorld Has Been Set By Hollywood, What is Served by Bollywood?
If The table for McWorld Has Been Set By Hollywood, What is Served by Bollywood?
Nelson, M. R., | Association for Consumer Research | 2005 ,
552
How Do We Memorize Prices? A Numerical Cognition Perspective
How Do We Memorize Prices? A Numerical Cognition Perspective
Vanhuele, M., | Association for Consumer Research | 2005 ,
553
The Effects of Goal-compatible Associations on Brand Evaluation
The Effects of Goal-compatible Associations on Brand Evaluation
Labroo, A. A., | Association for Consumer Research | 2005 ,
554
The Role of Goal-Related Associations in Judgment and Behavior
The Role of Goal-Related Associations in Judgment and Behavior
Labroo, A. A., | Association for Consumer Research | 2005 ,
555
The Differential Effects of Guilt Appeals in Persuasive Marketing Communications
The Differential Effects of Guilt Appeals in Persuasive Marketing Communications
LaBarge, M. C., | Association for Consumer Research | 2005 ,
556
Predicting Ad Response Over Time: A Comparison of Arousal and Ad-Liking to Outcomes of Explicit Memory
Predicting Ad Response Over Time: A Comparison of Arousal and Ad-Liking to Outcomes of Explicit Memory
Braun-LaTour, K. A., | Association for Consumer Research | 2005 ,
557
The Timely and the Timeless: Syntagmatic and Paradigmatic Sign Relations in Advertising Montage
The Timely and the Timeless: Syntagmatic and Paradigmatic Sign Relations in Advertising Montage
Larsen, V., | Association for Consumer Research | 2005 ,
558
Examining the Relationship Between Consumer Values and Positive and Negative Affect
Examining the Relationship Between Consumer Values and Positive and Negative Affect
Kropp, F., | Association for Consumer Research | 2005 ,
559
Exploring Response Amplification: Polarizing Consumer Responses to Mixed Versus Pure Emotional Appeals
Exploring Response Amplification: Polarizing Consumer Responses to Mixed Versus Pure Emotional Appeals
Lau-Gesk, L., | Association for Consumer Research | 2005 ,
560
Feeling Good, Feeling Bad... Feeling Sad, Feeling Glad: Order and Perceived Relevance of Ad-Emotion Affect Processing of Neutral Information
Feeling Good, Feeling Bad... Feeling Sad, Feeling Glad: Order and Perceived Relevance of Ad-Emotion Affect Processing of Neutral Information
Labroo, A. A., | Association for Consumer Research | 2005 ,
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