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541
Evaluation of Brand Alliances: Product Fit and the Moderating Role of Brand Concept Consistency
Evaluation of Brand Alliances: Product Fit and the Moderating Role of Brand Concept Consistency
Lanseng, E.J, | Association for Consumer Research | 2008 ,
542
Protection of Prior Learning in Complex Consumer Learning Environments
Protection of Prior Learning in Complex Consumer Learning Environments
Laran, J, | Association for Consumer Research | 2008 ,
543
The Learning (and not) of Effort and Accuracy Tradeoffs
The Learning (and not) of Effort and Accuracy Tradeoffs
Larson, J.S., | Association for Consumer Research | 2008 ,
544
Let it Rock: The Effects of Brand Name Placement in Songs on Attitudes toward the Artist and the Brand
Let it Rock: The Effects of Brand Name Placement in Songs on Attitudes toward the Artist and the Brand
Kocher, B, | Association for Consumer Research | 2008 ,
545
Cognitive Load, Need for Closure, and Socially Desirable Responding: Cognitively Constrained versus Motivated Response Biases in Cross-Cultural Consumer Research
Cognitive Load, Need for Closure, and Socially Desirable Responding: Cognitively Constrained versus Motivated Response Biases in Cross-Cultural Consumer Research
Lalwani, A.K, | Association for Consumer Research | 2008 ,
546
Elaboration, Imagination and the Misinformation Effect
Elaboration, Imagination and the Misinformation Effect
Lakshmanan, A., | Association for Consumer Research | 2006 ,
547
Not Me or Not Them?: The Role of Culture in Discrepant Effects of Health Communication on Self and Others
Not Me or Not Them?: The Role of Culture in Discrepant Effects of Health Communication on Self and Others
Yoon, S, | Association for Consumer Research | 2008 ,
548
Intergenerational Influence in Consumer Deal Proneness
Intergenerational Influence in Consumer Deal Proneness
Schindler, R.M, | Association for Consumer Research | 2008 ,
549
Influence of Price of Coupons on Redemption Rates
Influence of Price of Coupons on Redemption Rates
Lala, V., | Association for Consumer Research | 2006 ,
550
Bipolar Scales Mask Loss Aversion
Bipolar Scales Mask Loss Aversion
McGraw, A.P, | Association for Consumer Research | 2008 ,
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