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491
Embodied Consumption: Understanding Avatared Consumers
Embodied Consumption: Understanding Avatared Consumers
Yang H, | Association for Consumer Research | 2011 ,
492
Skill- versus Effort-Based Difficulty: The Role of Emotion in Motivating Difficult Actions
Skill- versus Effort-Based Difficulty: The Role of Emotion in Motivating Difficult Actions
Passyn K, | Association for Consumer Research | 2011 ,
493
Approaching God: Proxy and Proximity of Brand Heroes to the Brand Community
Approaching God: Proxy and Proximity of Brand Heroes to the Brand Community
Eagar T, | Association for Consumer Research | 2011 ,
494
Does Exposure to Concept Products Affect Judgment of Marketed New Products?
Does Exposure to Concept Products Affect Judgment of Marketed New Products?
Scopelliti I, | Association for Consumer Research | 2011 ,
495
Comparability as the Determinant of Reward Evaluation in Frequency Program
Comparability as the Determinant of Reward Evaluation in Frequency Program
Su L, | Association for Consumer Research | 2011 ,
496
The Neglected Dimension of Affective States: New Findings on the Effects of Stress, Relaxation, Anxiety, and Arousal, on Consumer Behavior
The Neglected Dimension of Affective States: New Findings on the Effects of Stress, Relaxation, Anxiety, and Arousal, on Consumer Behavior
Pham M.T, | Association for Consumer Research | 2011 ,
497
The Influence of Front-of-Pack Nutrition Labels on Consumers' Food Choices at the Point of Purchase and the Point of Consumption
The Influence of Front-of-Pack Nutrition Labels on Consumers' Food Choices at the Point of Purchase and the Point of Consumption
Koenigstorfer J, | Association for Consumer Research | 2011 ,
498
Green Requests: Issue Importance and Compliance with Assertive Language
Green Requests: Issue Importance and Compliance with Assertive Language
Kronrod A, | Association for Consumer Research | 2011 ,
499
Social Networks and the Value of Collaborative User-Generated Content
Social Networks and the Value of Collaborative User-Generated Content
Ransbotham S, | Association for Consumer Research | 2011 ,
500
In Pursuit of Balanced Perspective on Consumer Agency and the Power of the Social: Discourse Theory of Laclau and Mouffe for Consumer Research
In Pursuit of Balanced Perspective on Consumer Agency and the Power of the Social: Discourse Theory of Laclau and Mouffe for Consumer Research
Min H.J, | Association for Consumer Research | 2011 ,
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