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41
The Curious Case of Behavioral Backlash: Nonconscious Reactance to Marketing Slogan
The Curious Case of Behavioral Backlash: Nonconscious Reactance to Marketing Slogan
Juliano Laran, | Association for Consumer Research | 2010 ,
42
In Pursuit of the Prime Suspects: Insights from Second Generation Research on Nonconscious Influence of Consumer Behavior
In Pursuit of the Prime Suspects: Insights from Second Generation Research on Nonconscious Influence of Consumer Behavior
Robin J. Tanner, | Association for Consumer Research | 2010 ,
43
The Spice of Life: Effects of Mortality Anxiety on Preference for Variety
The Spice of Life: Effects of Mortality Anxiety on Preference for Variety
Daniel Fernandes, | Association for Consumer Research | 2010 ,
44
The Morphing Self: Changing Self-Concept as a Response to Threats
The Morphing Self: Changing Self-Concept as a Response to Threats
Christian Schmid, | Association for Consumer Research | 2010 ,
45
When Your World Must Be Defended: Consuming to Justify the System
When Your World Must Be Defended: Consuming to Justify the System
Keisha Cutright, | Association for Consumer Research | 2010 ,
46
Consuming in Self-Defence: Consumer Responses to Self Threat
Consuming in Self-Defence: Consumer Responses to Self Threat
Engenia Wu, | Association for Consumer Research | 2010 ,
47
Might a Heavier Waitress Make You Eat More, Less, or Differently?
Might a Heavier Waitress Make You Eat More, Less, or Differently?
Brent McFerran, | Association for Consumer Research | 2010 ,
48
Using the Product Image "Location Effect" to Help Consumers Control Eating Patterns
Using the Product Image "Location Effect" to Help Consumers Control Eating Patterns
Xiaoyen Deng, | Association for Consumer Research | 2010 ,
49
License to Lapse: The Effects of Weight Management Product Marketing on a Healthy Lifestyle
License to Lapse: The Effects of Weight Management Product Marketing on a Healthy Lifestyle
Amit Bhattacharjee, | Association for Consumer Research | 2010 ,
50
Evil Intutitions: Why Belief in the "Unhealthy=Tasty" Intutition Leads to Unhealthy Food Choices
Evil Intutitions: Why Belief in the "Unhealthy=Tasty" Intutition Leads to Unhealthy Food Choices
Rajagopal Raghunathan, | Association for Consumer Research | 2010 ,
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