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41
Culture, Social Comparison and Responses to Advertising
Culture, Social Comparison and Responses to Advertising
Wajda, T.A, | Association for Consumer Research | 2008 ,
42
Do All-or-Nothing Reference Points Support Regular Savings?
Do All-or-Nothing Reference Points Support Regular Savings?
Loibl, C., | Association for Consumer Research | 2008 ,
43
Power and Donation: Does Perceived Power Decrease or Increase Charitable Contribution?
Power and Donation: Does Perceived Power Decrease or Increase Charitable Contribution?
Dai, X., | Association for Consumer Research | 2008 ,
44
Assessing Consumer Reaction to New Product Ideas: Does it Matter Where You Live and How Old You Are?
Assessing Consumer Reaction to New Product Ideas: Does it Matter Where You Live and How Old You Are?
Wang, J, | Association for Consumer Research | 2008 ,
45
Much Ado about Nothing: Avoiding Products Because of the Negative Impressions They Never Create
Much Ado about Nothing: Avoiding Products Because of the Negative Impressions They Never Create
Ashworth, L, | Association for Consumer Research | 2008 ,
46
Perhaps it Would be Better if Materialistic Birds of a Feather Did Not Shop Together: Materialism, Accountability, and Luxury Brand Consumption Experiences
Perhaps it Would be Better if Materialistic Birds of a Feather Did Not Shop Together: Materialism, Accountability, and Luxury Brand Consumption Experiences
Freeman, D, | Association for Consumer Research | 2008 ,
47
Accessibility and Availability: The Role of Prior Preferences in Judgment Formation
Accessibility and Availability: The Role of Prior Preferences in Judgment Formation
Kratcholova, M, | Association for Consumer Research | 2008 ,
48
When Images and Words don't Agree, Images Win: the Shielding Effect of Imagination on Attitude Change
When Images and Words don't Agree, Images Win: the Shielding Effect of Imagination on Attitude Change
Ostinelli, M, | Association for Consumer Research | 2008 ,
49
A Bibliographic Survey of Experiential Consumption Research
A Bibliographic Survey of Experiential Consumption Research
Chen, J, | Association for Consumer Research | 2008 ,
50
The Morphing Self: Changing Self-Concept as a Response to Threats
The Morphing Self: Changing Self-Concept as a Response to Threats
Schmid, C, | Association for Consumer Research | 2008 ,
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