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41
Feature complementarity and assortment in choice
Feature complementarity and assortment in choice
Alexander Chernev, | Association for Consumer Research | 2004 ,
42
A peeper look at assortment
A peeper look at assortment
Susan broniarczyk, | Association for Consumer Research | 2004 ,
43
Brand name and consumer inference making in multigenerational product introduction context
Brand name and consumer inference making in multigenerational product introduction context
Seigyoung Auh, | Association for Consumer Research | 2004 ,
44
A consumer preference formation perspective on pioneering advantage in electronic marketplace
A consumer preference formation perspective on pioneering advantage in electronic marketplace
Kuan -Pin Chiang, | Association for Consumer Research | 2004 ,
45
Brand name and consumer inference making in multigenerarional product introduction context
Brand name and consumer inference making in multigenerarional product introduction context
Seigyoung Auh, | Association for Consumer Research | 2004 ,
46
A consumer preference formation perspective on pioneering advanrage in electronic marketplace
A consumer preference formation perspective on pioneering advanrage in electronic marketplace
Kuan Pin chiang, | Association for Consumer Research | 2004 ,
47
Brand Extension evaluations : Effects of of affective commument , Involvement, price consciousness and preference for bundling in the extension category
Brand Extension evaluations : Effects of of affective commument , Involvement, price consciousness and preference for bundling in the extension category
Havard Hansen, | Association for Consumer Research | 2004 ,
48
Examining consumer behavior in the liberalized german energy Market-The influence of customer satisfaction on customer Willingness to switch public utility companies
Examining consumer behavior in the liberalized german energy Market-The influence of customer satisfaction on customer Willingness to switch public utility companies
Gianfranco Walsh, | Association for Consumer Research | 2004 ,
49
Culture's Influence on consumer behaviors : Differences among ethnic groups in a multriracial
Culture's Influence on consumer behaviors : Differences among ethnic groups in a multriracial
Kwon Jung, | Association for Consumer Research | 2004 ,
50
Impact of culture on cognition : An evaluation of judgment and choice processes through a collectivist Lens
Impact of culture on cognition : An evaluation of judgment and choice processes through a collectivist Lens
Avinash Malshe, | Association for Consumer Research | 2004 ,
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