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41
Special Session Summary Branding Metrics: New Methods For Eliciting Consumer Brand Associations
Special Session Summary Branding Metrics: New Methods For Eliciting Consumer Brand Associations
Deborah Roedder John, | Association for Consumer Research | 2002 ,
42
Special Session Summary Understanding Consumer Culture: Contributions of Practicing Anthropologists
Special Session Summary Understanding Consumer Culture: Contributions of Practicing Anthropologists
Eric J. Arnould, | Association for Consumer Research | 2002 ,
43
Exploring Motivations For Participation in a Consumer Boycott
Exploring Motivations For Participation in a Consumer Boycott
Jill G. Klein, | Association for Consumer Research | 2002 ,
44
An Exploratory Examination of Distracted Driving As Consumption
An Exploratory Examination of Distracted Driving As Consumption
Terrance G. Gabel, | Association for Consumer Research | 2002 ,
45
Putting Consumer Voice Back in Public Policy: an Enlightenment Model Approach
Putting Consumer Voice Back in Public Policy: an Enlightenment Model Approach
Ahmet Ekici, | Association for Consumer Research | 2002 ,
46
Catch a Tiger By His Toe: Ambivalence in Decision Making in the 2000 Presidential Election
Catch a Tiger By His Toe: Ambivalence in Decision Making in the 2000 Presidential Election
Robert D. Jewell, | Association for Consumer Research | 2002 ,
47
Special Session Summary Consumer Responses to Unexpected Price Changes: Affective Reactions and Mental Accounting Effects
Special Session Summary Consumer Responses to Unexpected Price Changes: Affective Reactions and Mental Accounting Effects
Amar Cheema, | Association for Consumer Research | 2002 ,
48
Brand Communities and Personal Identities: Negotiations in Cyberspace
Brand Communities and Personal Identities: Negotiations in Cyberspace
Hope Jensen Schau, | Association for Consumer Research | 2002 ,
49
Self-Disclosure on the Web: the Impact of Privacy Policy, Reward, and Company Reputation
Self-Disclosure on the Web: the Impact of Privacy Policy, Reward, and Company Reputation
Eduardo B. Andrade, | Association for Consumer Research | 2002 ,
50
Fostering Cooperation on the Internet: Social Exchange Processes in Innovative Virtual Consumer Communities
Fostering Cooperation on the Internet: Social Exchange Processes in Innovative Virtual Consumer Communities
Andrea Hemetsberger, | Association for Consumer Research | 2002 ,
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