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41
Does a Firm's Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alternatives during Product-Harm Crises
Does a Firm's Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alternatives during Product-Harm Crises
Ganesan and Yong Liu, | American Marketing Association | 2009 ,
42
The Debate over Doing Good : Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk
The Debate over Doing Good : Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk
Xueming Luo and C. B. Bhattacharya, | American Marketing Association | 2009 ,
43
Customer Satisfaction and Stock Returns Risk
Customer Satisfaction and Stock Returns Risk
Kapil R. Tuli and Sundar G. Bharadwaj, | American Marketing Association | 2009 ,
44
Conceptualizing and Measuring the Monetary Value of Brand Extensions : The Case of Motion Pictures
Conceptualizing and Measuring the Monetary Value of Brand Extensions : The Case of Motion Pictures
Thorsten Hennig-Thurau, | American Marketing Association | 2009 ,
45
Evaluating the Financial Impact of Branding Using Trademarks : A Framework and Empirical Evidence
Evaluating the Financial Impact of Branding Using Trademarks : A Framework and Empirical Evidence
Alexander Krasnikov, | American Marketing Association | 2009 ,
46
Expanding the Role of Marketing : From Customer Equity to Market Capitalization
Expanding the Role of Marketing : From Customer Equity to Market Capitalization
V. Kumar and Denish Shah, | American Marketing Association | 2009 ,
47
Marketing Strategy and Wall Street : Nailing down Marketing's Impact
Marketing Strategy and Wall Street : Nailing down Marketing's Impact
Dominique M. Hanssens, | American Marketing Association | 2009 ,
48
The Robustness of the Effects of Consumers' Participation in Market Research : The Case of Service Quality Evaluations
The Robustness of the Effects of Consumers' Participation in Market Research : The Case of Service Quality Evaluations
Chezy Ofir, | American Marketing Association | 2009 ,
49
Determinants of Pay Levels and Structures in Sales Organizations
Determinants of Pay Levels and Structures in Sales Organizations
Dominique Rouziès, | American Marketing Association | 2009 ,
50
Corporate Hypocrisy : Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions
Corporate Hypocrisy : Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions
Tillmann Wagner, | American Marketing Association | 2009 ,
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1
2004 The Costume Culture Association International Conference
복식문화학회 [생활과학, ]
2
3rd Annual Message to Congress (Franklin Roosevelt)
Great Neck Publishing [, ]
3
62회 KSBMB Annual Meeting in 2005
생화학분자생물학회(구 한국생화학분자생물학회) [화학, ]
4
6th IUBMB SEOUL CONFERENCE
생화학분자생물학회(구 한국생화학분자생물학회) [화학, ]
5
98 International symposium
한국환경농학회 [농업·농학, ]
6
AAACN Viewpoint
American Academy of Ambulatory Care Nursing [, ]
7
AAC: Augmentative & Alternative Communication
Taylor & Francis Ltd [, ]
8
AACN Bold Voices
American Association of Critical Care Nurses [, ]
9
AACN News
American Association of Critical Care Nurses [, ]
10
AANA Journal
American Association of Nurse Anesthetists [, ]
11
AANA Journal
American Association of Nurse Anesthetists [, ]
12
AAO-HNSF Patient of the Month Program
B.C. Decker Inc. [, ]
13
ABA Journal
American Bar Association [, ]
14
Abigail Adams' Letters of March 31 & May 7, 1776
Great Neck Publishing [, ]
15
Abolition of Slavery in the Republic of Mexico
Great Neck Publishing [, ]
16
About Campus
John Wiley & Sons Inc. [, ]
17
Abraham Lincoln's House Divided Speech
Great Neck Publishing [, ]
18
Abrams et al. v. United States
Great Neck Publishing [, ]
19
Abrogation of the Platt Amendment, 1934
Great Neck Publishing [, ]
20
Academe
American Association of University Professors [, ]