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41
Monitoring the Dynamics of Brand Equity Using Store-Level Data
Monitoring the Dynamics of Brand Equity Using Store-Level Data
S. Sriram, | American Marketing Association | 2007 ,
42
Uphill or Downhill? Locating the Firm on a Profit Function
Uphill or Downhill? Locating the Firm on a Profit Function
Murali K. Mantrala, | American Marketing Association | 2007 ,
43
Visual Representation: Implications for Decision Making (pp. 160-177)
Visual Representation: Implications for Decision Making (pp. 160-177)
Nicholas H. Lurie, | American Marketing Association | 2007 ,
44
How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe
How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe
Lien Lamey, | American Marketing Association | 2007 ,
45
The Influence of Avatars on Online Consumer Shopping Behavior
The Influence of Avatars on Online Consumer Shopping Behavior
Martin Holzwarth, | American Marketing Association | 2006 ,
46
Human Brands: Investigating Antecedents to Consumers' Strong Attachments to Celebrities
Human Brands: Investigating Antecedents to Consumers' Strong Attachments to Celebrities
Matthew Thomson, | American Marketing Association | 2006 ,
47
Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relationships
Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relationships
Thorsten Hennig-Thurau, | American Marketing Association | 2006 ,
48
Job Satisfaction, Job Performance, and Effort: A Reexamination Using Agency Theory
Job Satisfaction, Job Performance, and Effort: A Reexamination Using Agency Theory
Markus Christen, | American Marketing Association | 2006 ,
49
How Does Enforcement Deter Gray Market Incidence?
How Does Enforcement Deter Gray Market Incidence?
Kersi D. Antia, | American Marketing Association | 2006 ,
50
Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions
Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions
Martin Spann, | American Marketing Association | 2006 ,
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