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41
Gaining Compliance and Losing Weight: The Role of the Service Provider in Health Care Services
Gaining Compliance and Losing Weight: The Role of the Service Provider in Health Care Services
Stephanie Dellande, | American Marketing Association | 2004 ,
42
The Role of Relational Knowledge Stores in Interfirm Partnering
The Role of Relational Knowledge Stores in Interfirm Partnering
Jean L. Johnson, | American Marketing Association | 2004 ,
43
It Just Feels Good: Customers' Affective Response to Touch and Its Influence on Persuasion
It Just Feels Good: Customers' Affective Response to Touch and Its Influence on Persuasion
Joann Peck, | American Marketing Association | 2006 ,
44
Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation
Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation
Gary F. Gebhardt, | American Marketing Association | 2006 ,
45
The Evolution of Loyalty Intentions
The Evolution of Loyalty Intentions
Michael D. Johnson, | American Marketing Association | 2006 ,
46
Brands as Signals: A Cross-Country Validation Study
Brands as Signals: A Cross-Country Validation Study
Tülin Erdem, | American Marketing Association | 2006 ,
47
Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketing Management
Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketing Management
Madhubalan Viswanathan, | American Marketing Association | 2005 ,
48
Choosing among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service Technologies
Choosing among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service Technologies
Matthew L. Meuter, | American Marketing Association | 2005 ,
49
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Stephen W. Brown, | American Marketing Association | 2005 ,
50
Market Orientation, Creativity, and New Product Performance in High-Technology Firms
Market Orientation, Creativity, and New Product Performance in High-Technology Firms
Subin Im, | American Marketing Association | 2004 ,
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