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41
The Fading of Optimism: Temporal Changes in Expectations about Product Performance
The Fading of Optimism: Temporal Changes in Expectations about Product Performance
Monga, A., | Association for Consumer Research | 2005 ,
42
Cross-Cultural Differences in Brand Cognitive Structures
Cross-Cultural Differences in Brand Cognitive Structures
Ng, S., | Association for Consumer Research | 2005 ,
43
Cultural Paradoxes Reflected in Brand Meaning: Mcdonald=S in Shanghai China
Cultural Paradoxes Reflected in Brand Meaning: Mcdonald=S in Shanghai China
Giana M. Eckhardt, | Association for Consumer Research | 2002 ,
44
Affective Product Categorization and Knowledge Transfer from Multiple Affective Categories
Affective Product Categorization and Knowledge Transfer from Multiple Affective Categories
Houliez, C., | Association for Consumer Research | 2003 ,
45
The Brand Extension Evaluation Process: Insights From the Continuum Model of Impression Formation
The Brand Extension Evaluation Process: Insights From the Continuum Model of Impression Formation
Ashwani Monga, | Association for Consumer Research | 2002 ,
46
Revisiting Kindness and Confusion in Public Goods Experiments
Revisiting Kindness and Confusion in Public Goods Experiments
Houser, D., | American Economic Assn | 2002 ,
47
Consuming Matsuri: The Legacy of Religion in Japanese Consumer Culture
Consuming Matsuri: The Legacy of Religion in Japanese Consumer Culture
Houston, R., | Association for Consumer Research | 2001 ,
48
The Effect of Mergers in Search Markets: Evidence from the Canadian Mortgage Industry
The Effect of Mergers in Search Markets: Evidence from the Canadian Mortgage Industry
Jason Allen, | American Economic Assn | 2014 ,
49
Spatial Differentiation and Vertical Mergers in Retail Markets for Gasoline
Spatial Differentiation and Vertical Mergers in Retail Markets for Gasoline
Houde, J.-F., | American Economic Assn | 2012 ,
50
Sticky-Price Models and Durable Goods
Sticky-Price Models and Durable Goods
Barsky, R. B., | American Economic Assn | 2007 ,
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