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41
New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry
New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry
Koen Pauwels, | American Marketing Association | 2004 ,
42
Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime Value
Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime Value
Michael Haenlein, | American Marketing Association | 2006 ,
43
Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketing Management
Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketing Management
Madhubalan Viswanathan, | American Marketing Association | 2005 ,
44
“Listening In” to Find and Explore New Combinations of Customer Needs
“Listening In” to Find and Explore New Combinations of Customer Needs
Glen L. Urban, | American Marketing Association | 2004 ,
45
An Empirical Analysis of the Determinants of Retail Margins : The Role of Store-Brand Share
An Empirical Analysis of the Determinants of Retail Margins : The Role of Store-Brand Share
Kusum L. Ailawadi, | American Marketing Association | 2004 ,
46
The Structural Influence of Marketing Journals : A Citation Analysis of the Discipline and its Subareas over Time
The Structural Influence of Marketing Journals : A Citation Analysis of the Discipline and its Subareas over Time
Hans Baumgartner, | American Marketing Association | 2003 ,
47
Concrete and Leed
Concrete and Leed
Liv Haselbach, | 한국콘크리트학회 | 2010 ,
48
Corridors of Influence in the Dissemination of Customer-Oriented Strategy to Customer Contact Service Employees
Corridors of Influence in the Dissemination of Customer-Oriented Strategy to Customer Contact Service Employees
Michael D. Hartline, | American Marketing Association | 2000 ,
49
Entry Barriers : A Dull-, One-, or Two-Edged Sword for Incumbents? Unraveling the Paradox from a Contingency Perspective
Entry Barriers : A Dull-, One-, or Two-Edged Sword for Incumbents? Unraveling the Paradox from a Contingency Perspective
Jin K. Han, | American Marketing Association | 2001 ,
50
Choice of Supplier in Embedded Markets : Relationship and Marketing Program Effects
Choice of Supplier in Embedded Markets : Relationship and Marketing Program Effects
Kenneth H. Wathne, | American Marketing Association | 2001 ,
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