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481
Read the signal but don't mention it : How conspicuous consumption embarrasses the signalet
Read the signal but don't mention it : How conspicuous consumption embarrasses the signalet
Young J. han, | Association for Consumer Research | 2010 ,
482
Signaling identity through brands : the role of perceived authebticity
Signaling identity through brands : the role of perceived authebticity
Rosellina Ferraro, | Association for Consumer Research | 2010 ,
483
Is identity signaling so great? limitations and negative consequences
Is identity signaling so great? limitations and negative consequences
Rosellina ferraro, | Association for Consumer Research | 2010 ,
484
The fruit of labor effect
The fruit of labor effect
monica wadhwa, | Association for Consumer Research | 2010 ,
485
Recurring goals and learning : the impact of successful reward attainment on purchase behavior
Recurring goals and learning : the impact of successful reward attainment on purchase behavior
Joseph nunes, | Association for Consumer Research | 2010 ,
486
Maintenance versus attainment goals : why people think it is harder to maintain their weight than to lose a couple of kilos
Maintenance versus attainment goals : why people think it is harder to maintain their weight than to lose a couple of kilos
Antonios stamatogiannakis, | Association for Consumer Research | 2010 ,
487
The interplay between goal categories and effort
The interplay between goal categories and effort
Antonios Stamatogiannakis, | Association for Consumer Research | 2010 ,
488
Linearize This! Why consumers underestimate food portion changes and how to help them
Linearize This! Why consumers underestimate food portion changes and how to help them
Pierre Chandon, | Association for Consumer Research | 2010 ,
489
Rejection is good for your health : the influence of decision strategy on food and drink choices
Rejection is good for your health : the influence of decision strategy on food and drink choices
Jane Machin, | Association for Consumer Research | 2010 ,
490
Vicarious goal fulfillment: when the mere presence of a healthy option leads to an ironically indulgent decision
Vicarious goal fulfillment: when the mere presence of a healthy option leads to an ironically indulgent decision
Keith wilcow, | Association for Consumer Research | 2010 ,
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