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481
The Role of Emotional Attachment in Consumers' Responses to Service Changes
The Role of Emotional Attachment in Consumers' Responses to Service Changes
Scott, M, | Association for Consumer Research | 2007 ,
482
Ambivalence as an Inoculating Agent: A Built-In Defense Against Attitude Change
Ambivalence as an Inoculating Agent: A Built-In Defense Against Attitude Change
Forehand, M, | Association for Consumer Research | 2007 ,
483
"Uh-oh, Where is Our Brand Headed?" Exploring the Role of Risk in Brand Change
"Uh-oh, Where is Our Brand Headed?" Exploring the Role of Risk in Brand Change
Sjodin, H., | Association for Consumer Research | 2007 ,
484
Explaining the Elusive Matching Effect in Attitude Change: Experiential Contrast
Explaining the Elusive Matching Effect in Attitude Change: Experiential Contrast
Sellier, A.-L., | Association for Consumer Research | 2005 ,
485
Distance Lends Structure to the View: Temporal Construal and Value Perceptions
Distance Lends Structure to the View: Temporal Construal and Value Perceptions
Thomas, M., | Association for Consumer Research | 2005 ,
486
Using Construal Level Theory to Uncover Cognitive Drivers of Decisions for the Future
Using Construal Level Theory to Uncover Cognitive Drivers of Decisions for the Future
Chandran, S., | Association for Consumer Research | 2005 ,
487
Out of Sight, Out of Mind: On the Irrational Side of Egocentrism in Social Comparisons
Out of Sight, Out of Mind: On the Irrational Side of Egocentrism in Social Comparisons
Chan S, | Association for Consumer Research | 2011 ,
488
Special Session Summary Consumer Responses to Unexpected Price Changes: Affective Reactions and Mental Accounting Effects
Special Session Summary Consumer Responses to Unexpected Price Changes: Affective Reactions and Mental Accounting Effects
Amar Cheema, | Association for Consumer Research | 2002 ,
489
When Seeing Many Types of Wine Makes You More Sensitive to Technological Threats: Unrelated, Prior Categorizations and Reactions to Change
When Seeing Many Types of Wine Makes You More Sensitive to Technological Threats: Unrelated, Prior Categorizations and Reactions to Change
Chakravarti A, | Association for Consumer Research | 2011 ,
490
Virtual Worlds: New Marketing Channels or Emperor's New Clothes? (Consumer Perceptions of Innovation in Product-oriented vs. Service-oriented Companies)
Virtual Worlds: New Marketing Channels or Emperor's New Clothes? (Consumer Perceptions of Innovation in Product-oriented vs. Service-oriented Companies)
Propopec S, | Association for Consumer Research | 2011 ,
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