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471
Can Brand Commitment be Harmful to the Brand? The Moderating Role of Psychological Contracts
Can Brand Commitment be Harmful to the Brand? The Moderating Role of Psychological Contracts
Raju S, | Association for Consumer Research | 2011 ,
472
Anchoring Unveiled
Anchoring Unveiled
Danilowitz J.S, | Association for Consumer Research | 2011 ,
473
Virtue, Vice, or Both? The Impact of Context-Induced Guilt on Choice and Consumption of Mixed Foods
Virtue, Vice, or Both? The Impact of Context-Induced Guilt on Choice and Consumption of Mixed Foods
Boesen-Mariani S, | Association for Consumer Research | 2011 ,
474
Does Bodily Feedback Signal Differential Psychological Distance? The Effect of Approach and Avoidance Motor Action Signals on the Level of Construal for Mental Representation
Does Bodily Feedback Signal Differential Psychological Distance? The Effect of Approach and Avoidance Motor Action Signals on the Level of Construal for Mental Representation
Lu F.-C, | Association for Consumer Research | 2011 ,
475
Helping or hindering? Sibling interaction in child influence strategies
Helping or hindering? Sibling interaction in child influence strategies
Kerrane B, | Association for Consumer Research | 2011 ,
476
The Boomerang Effect of Mandatory Sanitary Messages to Prevent Obesity
The Boomerang Effect of Mandatory Sanitary Messages to Prevent Obesity
Cuny C, | Association for Consumer Research | 2011 ,
477
Having More: New Insights on the Impact of Numerosity on Consumer Decision Making
Having More: New Insights on the Impact of Numerosity on Consumer Decision Making
Yang H, | Association for Consumer Research | 2011 ,
478
Consumer Chronic Affect and Persuasiveness of Nostalgia Advertising Appeals
Consumer Chronic Affect and Persuasiveness of Nostalgia Advertising Appeals
Zhao G, | Association for Consumer Research | 2011 ,
479
Trust or Not: The Role of Self-construal in Interacting with Salespeople
Trust or Not: The Role of Self-construal in Interacting with Salespeople
Guo W, | Association for Consumer Research | 2011 ,
480
Caught Between a Rock and a Hard Place: Adult Children's Consumption of Care Services for Their Elderly Parents
Caught Between a Rock and a Hard Place: Adult Children's Consumption of Care Services for Their Elderly Parents
Huff A, | Association for Consumer Research | 2011 ,
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