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451
Testing Phonetic Symbolism Effects on Brand Name Preference for Bilinguals Across Multiple Languages
Testing Phonetic Symbolism Effects on Brand Name Preference for Bilinguals Across Multiple Languages
Shrum L.J, | Association for Consumer Research | 2011 ,
452
A Regulatory Focus-Reactance Perspective of Consumer Reward Preferences in Loyalty Programs
A Regulatory Focus-Reactance Perspective of Consumer Reward Preferences in Loyalty Programs
Tugut M, | Association for Consumer Research | 2011 ,
453
Substantive Consumer Research
Substantive Consumer Research
Lynch J.G, | Association for Consumer Research | 2011 ,
454
``Keeping It Real'': Marketing Implications of Brand Authenticity
``Keeping It Real'': Marketing Implications of Brand Authenticity
Minor M, | Association for Consumer Research | 2011 ,
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