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451
Measuring Implicit Consumer Attitudes and Predicting Brand Choice
Measuring Implicit Consumer Attitudes and Predicting Brand Choice
Michaela Wanke, | Association for Consumer Research | 2002 ,
452
Leaky Preferences: Fluency Effects in Perception and Choice
Leaky Preferences: Fluency Effects in Perception and Choice
Schneider M, | Association for Consumer Research | 2011 ,
453
Ambiguity of Direct Experience and Product Specification Effects on Consumer Choice
Ambiguity of Direct Experience and Product Specification Effects on Consumer Choice
Park S, | Association for Consumer Research | 2011 ,
454
Perceptual Prominence Effects in Consumer Choice
Perceptual Prominence Effects in Consumer Choice
Park S, | Association for Consumer Research | 2011 ,
455
The Interplay between Form, Function, and Expertise in Consumer Choice
The Interplay between Form, Function, and Expertise in Consumer Choice
Liang J, | Association for Consumer Research | 2011 ,
456
Putting Context Effects in Context: The Role of Information about the Choice Environment
Putting Context Effects in Context: The Role of Information about the Choice Environment
Min, K. S., | Association for Consumer Research | 2003 ,
457
What to Acquire and What to Forfeit: The Effect of Decision Task and Product Type on Consumers' Choice between Promotion and Prevention Appeals
What to Acquire and What to Forfeit: The Effect of Decision Task and Product Type on Consumers' Choice between Promotion and Prevention Appeals
Chowdhury T, | Association for Consumer Research | 2011 ,
458
Choosing versus Rejecting: How Power Shapes our Decision Strategies
Choosing versus Rejecting: How Power Shapes our Decision Strategies
Mourali M, | Association for Consumer Research | 2011 ,
459
The Influence of Assortment Size on Preference-Consistent Choice
The Influence of Assortment Size on Preference-Consistent Choice
Elen M, | Association for Consumer Research | 2011 ,
460
When More is Merrier Indeed: The Impact of Product Involvement on Choice
When More is Merrier Indeed: The Impact of Product Involvement on Choice
Aladjem M, | Association for Consumer Research | 2011 ,
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