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441
The Motivation-Emotion Matching Hypothesis
The Motivation-Emotion Matching Hypothesis
Ayelet Fishbach, | Association for Consumer Research | 2010 ,
442
The Role of Emotions in self-sontrol Dilemmas
The Role of Emotions in self-sontrol Dilemmas
Anastasiya Pocheptsova, | Association for Consumer Research | 2010 ,
443
The Impact of Consumer Reviews on consumer Search and Firm Profits
The Impact of Consumer Reviews on consumer Search and Firm Profits
Dina Mayzlin, | Association for Consumer Research | 2010 ,
444
Why do consumers Talk, Does Anyone Listen, and What Happens?
Why do consumers Talk, Does Anyone Listen, and What Happens?
Andrew Stephen, | Association for Consumer Research | 2010 ,
445
Virality : What Gets shared and Why
Virality : What Gets shared and Why
Jonah Berger, | Association for Consumer Research | 2010 ,
446
The Buzz about Buzz : Drivers and Consequences of World-of-Mouth
The Buzz about Buzz : Drivers and Consequences of World-of-Mouth
Jonah Berger, | Association for Consumer Research | 2010 ,
447
Does distance make your heartfonder or your Mind wonder? An "Attainability-Efficacy"Framework of preference construction
Does distance make your heartfonder or your Mind wonder? An "Attainability-Efficacy"Framework of preference construction
Sara Kim, | Association for Consumer Research | 2010 ,
448
Complicating choice
Complicating choice
Rom Schrift, | Association for Consumer Research | 2010 ,
449
The Tradeoff Heuristic : The Settling Effect of conflict
The Tradeoff Heuristic : The Settling Effect of conflict
wendy Liu, | Association for Consumer Research | 2010 ,
450
The Constructive Role of effort in consumer choice
The Constructive Role of effort in consumer choice
Rom Shrift, | Association for Consumer Research | 2010 ,
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