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441
Misrepresentation in the Consumer Context
Misrepresentation in the Consumer Context
Jaideep Sengupta, | Association for Consumer Research | 2002 ,
442
Product Involvement vs. Product Motives as Moderators of the Effects of Ad-evoked Feelings: An Analysis of Consumer Responses to 1,100 TV Commercials
Product Involvement vs. Product Motives as Moderators of the Effects of Ad-evoked Feelings: An Analysis of Consumer Responses to 1,100 TV Commercials
Geuens M, | Association for Consumer Research | 2011 ,
443
Match-Up Effects Happen for a Reason: The Impact of Activating Persuasion Knowledge on Endorser Effectiveness
Match-Up Effects Happen for a Reason: The Impact of Activating Persuasion Knowledge on Endorser Effectiveness
Adams L, | Association for Consumer Research | 2011 ,
444
Catching More Flies with Vinegar: The Ironic Effect of Product-Specific Search Cost on Consumer Choice
Catching More Flies with Vinegar: The Ironic Effect of Product-Specific Search Cost on Consumer Choice
Ge X, | Association for Consumer Research | 2011 ,
445
When Is It Better To Be Bad? Schema-Congruency Effects in Moral Evaluations of Products
When Is It Better To Be Bad? Schema-Congruency Effects in Moral Evaluations of Products
Danilowitz J.S, | Association for Consumer Research | 2011 ,
446
Revealing an Advertising Myth: How Supportive is Editorial Support?
Revealing an Advertising Myth: How Supportive is Editorial Support?
Germelmann C.C, | Association for Consumer Research | 2011 ,
447
An Implicit Measure of Price Perception: Exploring the Odd-Pricing Effect
An Implicit Measure of Price Perception: Exploring the Odd-Pricing Effect
George Y. Bizer, | Association for Consumer Research | 2002 ,
448
The Influence of Assortment Size on Preference-Consistent Choice
The Influence of Assortment Size on Preference-Consistent Choice
Elen M, | Association for Consumer Research | 2011 ,
449
Special Session Summary Revise and Resubmit: Biases in Perceptions of Health Risk
Special Session Summary Revise and Resubmit: Biases in Perceptions of Health Risk
Suresh Ramanathan, | Association for Consumer Research | 2002 ,
450
The Variety Paradox. Why LESS Evokes MORE
The Variety Paradox. Why LESS Evokes MORE
Klesse A, | Association for Consumer Research | 2011 ,
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