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431
"I want you back" : Branding classical Music for the new generation
"I want you back" : Branding classical Music for the new generation
Lalin Anik, | Association for Consumer Research | 2010 ,
432
"She's a Natural!" : From Mere Label to Actualized Consumer Preference
"She's a Natural!" : From Mere Label to Actualized Consumer Preference
chia-jung Tsay, | Association for Consumer Research | 2010 ,
433
Hearing, Remembering, and Branding : Guidelines for Creating sonic Logos
Hearing, Remembering, and Branding : Guidelines for Creating sonic Logos
Vijaykumar Krishnan, | Association for Consumer Research | 2010 ,
434
From Ear to Brain, from Heart to Pcket : Branding Challenges and Possibilities in the Music Industry
From Ear to Brain, from Heart to Pcket : Branding Challenges and Possibilities in the Music Industry
Chia-Jung Tsay, | Association for Consumer Research | 2010 ,
435
The Dynamic Effect of Source Certainty on consumer Involvement and Persuasion
The Dynamic Effect of Source Certainty on consumer Involvement and Persuasion
Uma R. Karmarker, | Association for Consumer Research | 2010 ,
436
Word -of-Mouth Communicaation as Helping Behavior
Word -of-Mouth Communicaation as Helping Behavior
Andrew M.Kaikati, | Association for Consumer Research | 2010 ,
437
Negative Word-of-Mouth : Self-Construal and Image impairment Concern
Negative Word-of-Mouth : Self-Construal and Image impairment Concern
Yinlong Zhang, | Association for Consumer Research | 2010 ,
438
It's a Two-Way Street : The Influence of communicators and Recipients in Word-of-Mouth contexts
It's a Two-Way Street : The Influence of communicators and Recipients in Word-of-Mouth contexts
Andrew Kaikati, | Association for Consumer Research | 2010 ,
439
The effect of Goal setting on consumption & Consumer Well-Being
The effect of Goal setting on consumption & Consumer Well-Being
Maura Scott, | Association for Consumer Research | 2010 ,
440
What Movie would You Watch with your Salad? The implicit Emotional consequences of Exerting self control
What Movie would You Watch with your Salad? The implicit Emotional consequences of Exerting self control
David Gal, | Association for Consumer Research | 2010 ,
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