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421
Consumer Preference Between Price and Feature Changes
Consumer Preference Between Price and Feature Changes
Scott, M., | Association for Consumer Research | 2006 ,
422
Can a Rational Consumer Be a Good Citizen? Conflicting Goals in Today's Society
Can a Rational Consumer Be a Good Citizen? Conflicting Goals in Today's Society
Tarasi, C., | Association for Consumer Research | 2006 ,
423
Product Placement: Developing Concepts, Constructs and Measures
Product Placement: Developing Concepts, Constructs and Measures
Scott, J., | Association for Consumer Research | 2006 ,
424
Intergenerational Influence in Consumer Deal Proneness
Intergenerational Influence in Consumer Deal Proneness
Schindler, R.M, | Association for Consumer Research | 2008 ,
425
The Presence of Reference Price: How Value Can Appear Convergent to Buyers and Sellers
The Presence of Reference Price: How Value Can Appear Convergent to Buyers and Sellers
Lin, C.-H., | Association for Consumer Research | 2006 ,
426
Perceived Risk and Deliberation in Retailer Choice: Consumer Behavior towards Online Pharmacies
Perceived Risk and Deliberation in Retailer Choice: Consumer Behavior towards Online Pharmacies
Buttner, O. B., | Association for Consumer Research | 2006 ,
427
Scale Development for Consumer Confusion
Scale Development for Consumer Confusion
Schweizer, M., | Association for Consumer Research | 2006 ,
428
Bipolar Scales Mask Loss Aversion
Bipolar Scales Mask Loss Aversion
McGraw, A.P, | Association for Consumer Research | 2008 ,
429
Mood Influence on the Valuation of Multiple Gains and Losses
Mood Influence on the Valuation of Multiple Gains and Losses
Schaffner, D, | Association for Consumer Research | 2008 ,
430
The Short Term Stability of Response Styles
The Short Term Stability of Response Styles
Weijters, B., | Association for Consumer Research | 2008 ,
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