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421
Market Scarcity and Persuasion: An Information Congruity Perspective
Market Scarcity and Persuasion: An Information Congruity Perspective
Shen F, | Association for Consumer Research | 2011 ,
422
Ambiguity of Direct Experience and Product Specification Effects on Consumer Choice
Ambiguity of Direct Experience and Product Specification Effects on Consumer Choice
Park S, | Association for Consumer Research | 2011 ,
423
Two Small Steps, One Giant Leap: Effect of Movement Signals on Consumers' Walking Speed
Two Small Steps, One Giant Leap: Effect of Movement Signals on Consumers' Walking Speed
Schellekens G, | Association for Consumer Research | 2011 ,
424
Green and Guilt Free: The Role of Guilt in Determining the Effectiveness of Environmental Appeals in Advertising
Green and Guilt Free: The Role of Guilt in Determining the Effectiveness of Environmental Appeals in Advertising
Peloza J, | Association for Consumer Research | 2011 ,
425
Consumer Motivation: When Initial Consumption Influences Subsequent Actions
Consumer Motivation: When Initial Consumption Influences Subsequent Actions
Finkelstein S, | Association for Consumer Research | 2011 ,
426
Consumer Disposal Behavior: Retaining, Selling, Discarding, or Donating Used Products
Consumer Disposal Behavior: Retaining, Selling, Discarding, or Donating Used Products
Brough A, | Association for Consumer Research | 2011 ,
427
How the Order of Information About an Experiential Product Impacts Affective Evaluation
How the Order of Information About an Experiential Product Impacts Affective Evaluation
Wilcox K, | Association for Consumer Research | 2011 ,
428
The Obesity Superhighway: An I3 Theory Analysis of Unhealthy Food Consumption
The Obesity Superhighway: An I3 Theory Analysis of Unhealthy Food Consumption
Finkel E, | Association for Consumer Research | 2011 ,
429
Is there a Universal Positivity Effect? A Cross-Cultural Perspective
Is there a Universal Positivity Effect? A Cross-Cultural Perspective
Liang J, | Association for Consumer Research | 2011 ,
430
Investigation of Differences in Diffusion Between Positive and Negative Word-of-Mouth
Investigation of Differences in Diffusion Between Positive and Negative Word-of-Mouth
Kaplan A.M, | Association for Consumer Research | 2011 ,
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