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411
The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation
The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation
Rajesh K. Chandy and Gerard J. Tellis, | American Marketing Association | 2000 ,
412
The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration
The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration
Werner J. Reinartz, | American Marketing Association | 2003 ,
413
Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis
Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis
Natalie Mizik, | American Marketing Association | 2003 ,
414
Marketing Literature Review
Marketing Literature Review
Myron Leonard, | American Marketing Association | 2000 ,
415
Firms Reap What They Sow: The Effects of Shared Values and Perceived Organizational Justice on Customers' Evaluations of Complaint Handling
Firms Reap What They Sow: The Effects of Shared Values and Perceived Organizational Justice on Customers' Evaluations of Complaint Handling
James G. Maxham III, | American Marketing Association | 2003 ,
416
The Commodification of the American West : Marketers' Production of Cultural Meanings at the Trade Show
The Commodification of the American West : Marketers' Production of Cultural Meanings at the Trade Show
Lisa Peñaloza, | American Marketing Association | 2000 ,
417
A Benefit Congruency Framework of Sales Promotion Effectiveness
A Benefit Congruency Framework of Sales Promotion Effectiveness
Pierre Chandon, | American Marketing Association | 2000 ,
418
When Does Vertical Coordination Improve Industrial Purchasing Relationships?
When Does Vertical Coordination Improve Industrial Purchasing Relationships?
Arnt Buvik and George John, | American Marketing Association | 2000 ,
419
Opportunism in Interfirm Relationships : Forms, Outcomes, and Solutions
Opportunism in Interfirm Relationships : Forms, Outcomes, and Solutions
Kenneth H. Wathne and Jan B. Heide, | American Marketing Association | 2000 ,
420
The Integrated Networks Model: Explaining Resource Allocations in Network Markets
The Integrated Networks Model: Explaining Resource Allocations in Network Markets
Judy K. Frels, Tasadduq Shervani, | American Marketing Association | 2003 ,
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