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401
The Impact of Perceived Advertising Creativity on Ad Processing and Responses
The Impact of Perceived Advertising Creativity on Ad Processing and Responses
Yang, X, | Association for Consumer Research | 2007 ,
402
Selective Versus Comprehensive Processors: Gender Differences in Web Consumer Behavior
Selective Versus Comprehensive Processors: Gender Differences in Web Consumer Behavior
Richard, M.-O, | Association for Consumer Research | 2007 ,
403
Perceived Variability, Category Size, and the Relative Effectiveness of"Leading Brand" Versus "Best in Class" Comparative Advertising Claims
Perceived Variability, Category Size, and the Relative Effectiveness of"Leading Brand" Versus "Best in Class" Comparative Advertising Claims
Yang, X, | Association for Consumer Research | 2007 ,
404
When Ambivalence Increases Attitude-Behavior Correspondence
When Ambivalence Increases Attitude-Behavior Correspondence
Yang L, | Association for Consumer Research | 2011 ,
405
Counterfactual Priming Effects on Advertising Persuasion
Counterfactual Priming Effects on Advertising Persuasion
Wang K.-Y, | Association for Consumer Research | 2011 ,
406
How Self-View Influences Consumers' Propensity to Adopt New Products: Role of Product Newness and Risk-Relieving Information
How Self-View Influences Consumers' Propensity to Adopt New Products: Role of Product Newness and Risk-Relieving Information
Ma Z, | Association for Consumer Research | 2011 ,
407
Optimizing Corporate Social Responsibility Strategy: New Insights on the Impact of Csr on Consumer Behavior
Optimizing Corporate Social Responsibility Strategy: New Insights on the Impact of Csr on Consumer Behavior
Yang H, | Association for Consumer Research | 2011 ,
408
Having More: New Insights on the Impact of Numerosity on Consumer Decision Making
Having More: New Insights on the Impact of Numerosity on Consumer Decision Making
Yang H, | Association for Consumer Research | 2011 ,
409
Embodied Consumption: Understanding Avatared Consumers
Embodied Consumption: Understanding Avatared Consumers
Yang H, | Association for Consumer Research | 2011 ,
410
A Cross-Cultural Research on Price Ending
A Cross-Cultural Research on Price Ending
Fang, X., | Association for Consumer Research | 2003 ,
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