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401
"New Thoughts and New Possibilities": Frontiers in Consumers' Interpretations of New Products
"New Thoughts and New Possibilities": Frontiers in Consumers' Interpretations of New Products
Gupta, R, | Association for Consumer Research | 2007 ,
402
Building Loyalty in an Online Environment: The Moderating Role of Flow
Building Loyalty in an Online Environment: The Moderating Role of Flow
Gupta, R., | Association for Consumer Research | 2005 ,
403
Choice versus Judgment: Illustrating Choice as Pre-Decisional Differentiation
Choice versus Judgment: Illustrating Choice as Pre-Decisional Differentiation
Guo, F. Y., | Association for Consumer Research | 2005 ,
404
"Is this Site Confusing or Interesting?" A Perceived Website Complexity (PWC) Scale for Assessing Consumer Internet Interactivity
"Is this Site Confusing or Interesting?" A Perceived Website Complexity (PWC) Scale for Assessing Consumer Internet Interactivity
Gupta, R., | Association for Consumer Research | 2005 ,
405
The Emergence of the Posthuman Consumer and the Fusion of the Virtual and the Real: a Critical Analysis of Sony=S Ad For Memory Sticktm
The Emergence of the Posthuman Consumer and the Fusion of the Virtual and the Real: a Critical Analysis of Sony=S Ad For Memory Sticktm
Alladi Venkatesh, | Association for Consumer Research | 2002 ,
406
Special Session Summary Interrogating Non-Western Consumer Cultures: Are We Really Talking About Postmodern Plurality, Multiple Modernities Or Pre-Modern Transformations?
Special Session Summary Interrogating Non-Western Consumer Cultures: Are We Really Talking About Postmodern Plurality, Multiple Modernities Or Pre-Modern Transformations?
Ozlem Sandikci, | Association for Consumer Research | 2002 ,
407
In-Between Modernities and Postmodernities: Theorizing Turkish Consumptionscape
In-Between Modernities and Postmodernities: Theorizing Turkish Consumptionscape
Ozlem Sandikci, | Association for Consumer Research | 2002 ,
408
When White Space Is More than Burning Money: Economic Signaling Meets Visual Commercial Rhetoric
When White Space Is More than Burning Money: Economic Signaling Meets Visual Commercial Rhetoric
Pracejus J, | Association for Consumer Research | 2011 ,
409
An Identity Approach to Prosumption- A Case of Bacalhau Prosumption in Brazil
An Identity Approach to Prosumption- A Case of Bacalhau Prosumption in Brazil
Guilhoto L.F.M, | Association for Consumer Research | 2011 ,
410
Exploring the Relationship between Types of TV Programs, Advertising, and Materialism: A Cultivation Theory Perspective
Exploring the Relationship between Types of TV Programs, Advertising, and Materialism: A Cultivation Theory Perspective
Gurel-Atay E, | Association for Consumer Research | 2011 ,
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