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391
Effects of Alphanumeric Brand Names: A Selective Anchoring Perspective
Effects of Alphanumeric Brand Names: A Selective Anchoring Perspective
Yan D, | Association for Consumer Research | 2011 ,
392
You Get What You Pay for But I Don't: Effect of Construal Level on The Price-Quality Relationship
You Get What You Pay for But I Don't: Effect of Construal Level on The Price-Quality Relationship
Yan D, | Association for Consumer Research | 2011 ,
393
Website Image Transfer: Perception of Uninformative Online Ads
Website Image Transfer: Perception of Uninformative Online Ads
Yang, X, | Association for Consumer Research | 2007 ,
394
The Impact of Perceived Advertising Creativity on Ad Processing and Responses
The Impact of Perceived Advertising Creativity on Ad Processing and Responses
Yang, X, | Association for Consumer Research | 2007 ,
395
Selective Versus Comprehensive Processors: Gender Differences in Web Consumer Behavior
Selective Versus Comprehensive Processors: Gender Differences in Web Consumer Behavior
Richard, M.-O, | Association for Consumer Research | 2007 ,
396
Perceived Variability, Category Size, and the Relative Effectiveness of"Leading Brand" Versus "Best in Class" Comparative Advertising Claims
Perceived Variability, Category Size, and the Relative Effectiveness of"Leading Brand" Versus "Best in Class" Comparative Advertising Claims
Yang, X, | Association for Consumer Research | 2007 ,
397
When Ambivalence Increases Attitude-Behavior Correspondence
When Ambivalence Increases Attitude-Behavior Correspondence
Yang L, | Association for Consumer Research | 2011 ,
398
Counterfactual Priming Effects on Advertising Persuasion
Counterfactual Priming Effects on Advertising Persuasion
Wang K.-Y, | Association for Consumer Research | 2011 ,
399
How Self-View Influences Consumers' Propensity to Adopt New Products: Role of Product Newness and Risk-Relieving Information
How Self-View Influences Consumers' Propensity to Adopt New Products: Role of Product Newness and Risk-Relieving Information
Ma Z, | Association for Consumer Research | 2011 ,
400
Optimizing Corporate Social Responsibility Strategy: New Insights on the Impact of Csr on Consumer Behavior
Optimizing Corporate Social Responsibility Strategy: New Insights on the Impact of Csr on Consumer Behavior
Yang H, | Association for Consumer Research | 2011 ,
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