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Product Involvement vs. Product Motives as Moderators of the Effects of Ad-evoked Feelings: An Analysis of Consumer Responses to 1,100 TV Commercials
Product Involvement vs. Product Motives as Moderators of the Effects of Ad-evoked Feelings: An Analysis of Consumer Responses to 1,100 TV Commercials
Geuens M, | Association for Consumer Research | 2011 ,
32
Walking the Tightrope between Feeling Good and Being Accurate: Mood-as-a-Resource in Processing Persuasive Messages
Walking the Tightrope between Feeling Good and Being Accurate: Mood-as-a-Resource in Processing Persuasive Messages
Raghunathan, R., | Association for Consumer Research | 2001 ,
33
Thinking and Feeling
Thinking and Feeling
Romer, P. M., | American Economic Assn | 2000 ,
34
Feeling, Scottish History, and Colonial Hegemony
Feeling, Scottish History, and Colonial Hegemony
이성범, | 영미문학연구회 | 2006 ,
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1
Teachers' Feelings of Preparedness
US Department of Education [, ]