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31
Who Chose the Forgone Alternative?: The Effects of Social Comparison on Regret
Who Chose the Forgone Alternative?: The Effects of Social Comparison on Regret
Page, K. L, | Association for Consumer Research | 2007 ,
32
Look Who's Talking! Technology-Supported Impression Formation in Virtual Communities
Look Who's Talking! Technology-Supported Impression Formation in Virtual Communities
Dambrin, C, | Association for Consumer Research | 2007 ,
33
Spinning Fantasies into Consumer Attitudes: A Fantasy-Realization Perspective of Attitude Formation
Spinning Fantasies into Consumer Attitudes: A Fantasy-Realization Perspective of Attitude Formation
Goss, R. J, | Association for Consumer Research | 2007 ,
34
The Impact of Information Format on Consumer Search Order and Choice in an Online Setting
The Impact of Information Format on Consumer Search Order and Choice in an Online Setting
Jiang, Y, | Association for Consumer Research | 2007 ,
35
Mental Visual Imagery, Authenticity and Consumers' Attitude Formation towards Licensed Brands
Mental Visual Imagery, Authenticity and Consumers' Attitude Formation towards Licensed Brands
Liu, J.-Y. M, | Association for Consumer Research | 2007 ,
36
Ambivalence as an Inoculating Agent: A Built-In Defense Against Attitude Change
Ambivalence as an Inoculating Agent: A Built-In Defense Against Attitude Change
Forehand, M, | Association for Consumer Research | 2007 ,
37
Mental Visual Imagery, Authenticity and Consumers' Attitude Formation towards Licensed Brands
Mental Visual Imagery, Authenticity and Consumers' Attitude Formation towards Licensed Brands
Liu, J.-Y. M, | Association for Consumer Research | 2007 ,
38
Forced vs. Voluntary Exposure Web Ads: Immediate and Long-Term Impact of Ad Avoidance on Communication Outcomes
Forced vs. Voluntary Exposure Web Ads: Immediate and Long-Term Impact of Ad Avoidance on Communication Outcomes
Chatterjee, P., | Association for Consumer Research | 2007 ,
39
Information Search and Consideration Set Formation in a Web-Based Environment
Information Search and Consideration Set Formation in a Web-Based Environment
Punj, G, | Association for Consumer Research | 2007 ,
40
The Effects of Perceived Congruity Between Origin, Brand and Product on the Purchase Intention of a Branded Product of Origin
The Effects of Perceived Congruity Between Origin, Brand and Product on the Purchase Intention of a Branded Product of Origin
Aurier, P., | Association for Consumer Research | 2007 ,
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