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31
Stuck in the Past: Why Managers Persist with New Product Failures (pp. 108-121)
Stuck in the Past: Why Managers Persist with New Product Failures (pp. 108-121)
Eyal Biyalogorsky, | American Marketing Association | 2006 ,
32
Consumer Contamination: How Consumers React to Products Touched by Others
Consumer Contamination: How Consumers React to Products Touched by Others
Jennifer J. Argo, | American Marketing Association | 2006 ,
33
When Should a Retailer Create an Exciting Store Environment?
When Should a Retailer Create an Exciting Store Environment?
Velitchka D. Kaltcheva, | American Marketing Association | 2006 ,
34
Market Pioneer and Early Follower Survival Risks: A Contingency Analysis of Really New versus Incrementally New Product-Markets
Market Pioneer and Early Follower Survival Risks: A Contingency Analysis of Really New versus Incrementally New Product-Markets
Sungwook Min, | American Marketing Association | 2006 ,
35
Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction and Willingness to Pay
Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction and Willingness to Pay
Christian Homburg, | American Marketing Association | 2005 ,
36
Market Orientation: A Meta-Analytic Review and Assessment of Its Antecedents and Impact on Performance
Market Orientation: A Meta-Analytic Review and Assessment of Its Antecedents and Impact on Performance
Ahmet H. Kirca, | American Marketing Association | 2005 ,
37
Market Orientation, Creativity, and New Product Performance in High-Technology Firms
Market Orientation, Creativity, and New Product Performance in High-Technology Firms
Subin Im, | American Marketing Association | 2004 ,
38
When is a Preannounced New Product Likely to be Delayed?
When is a Preannounced New Product Likely to be Delayed?
Yuhong Wu, | American Marketing Association | 2004 ,
39
Relationship Governance in a Supply Chain Network
Relationship Governance in a Supply Chain Network
Kenneth H. Wathne, | American Marketing Association | 2004 ,
40
Sales Call Anxiety : Exploring What It Means When Fear Rules a Sales Encounter
Sales Call Anxiety : Exploring What It Means When Fear Rules a Sales Encounter
Willem Verbeke and Richard P. Bagozzi, | American Marketing Association | 2000 ,
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2009 International Workshop
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About Campus
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Acta Anaesthesiologica Scandinavica
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Acta Crystallographica: Section D (Wiley-Blackwell)
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Acta Medica Austriaca
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Acta Neurologica Scandinavica
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Acta Obstetricia et Gynecologica Scandinavica
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Acta Ophthalmologica (1755375X)
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Acta Ophthalmologica Scandinavica
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Acta Physiologica
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