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31
An Empirical Test of Warranty Theories in the U.S. Computer Server and Automobile Markets
An Empirical Test of Warranty Theories in the U.S. Computer Server and Automobile Markets
Junhong Chu, | American Marketing Association | 2011 ,
32
The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference
The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference
Michael G. Luchs, | American Marketing Association | 2010 ,
33
Strategic Change Implementation and Performance Loss in the Front Lines
Strategic Change Implementation and Performance Loss in the Front Lines
Jun Ye, Detelina Marinova, | American Marketing Association | 2007 ,
34
The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communications
The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communications
Judith A. Garretson, | American Marketing Association | 2005 ,
35
The Integrated Networks Model: Explaining Resource Allocations in Network Markets
The Integrated Networks Model: Explaining Resource Allocations in Network Markets
Judy K. Frels, Tasadduq Shervani, | American Marketing Association | 2003 ,
36
The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions
The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions
Julie Baker, | American Marketing Association | 2002 ,
37
A Study on Suboptimal Design Procedure of Magnetorheological Fluid Damper for Structural Control
A Study on Suboptimal Design Procedure of Magnetorheological Fluid Damper for Structural Control
Seok-Jun Moon, | 한국지진공학회 | 2006 ,
38
Seismic Protection of Highway Bridge Using MR Damper-based Control System with Electromagnetic Induction Part
Seismic Protection of Highway Bridge Using MR Damper-based Control System with Electromagnetic Induction Part
Hyung-Jo Jung, | 한국지진공학회 | 2006 ,
39
Characteristics of Horizontal-to-Vertical Spectral Ratio : The Case of Several Seismic Stations in Southern Korean Peninsula
Characteristics of Horizontal-to-Vertical Spectral Ratio : The Case of Several Seismic Stations in Southern Korean Peninsula
Jun Kyoung Kim, | 한국지진공학회 | 2006 ,
40
1D Velocity structure beneath broadband seismic stations in the Gyeongsang Basin by using receiver function analyses
1D Velocity structure beneath broadband seismic stations in the Gyeongsang Basin by using receiver function analyses
Seon Jeong Park, | 한국지진공학회 | 2006 ,
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