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31
The Malleable Brand : The Role of Implicit Theories in Evaluating Brand Extensions
The Malleable Brand : The Role of Implicit Theories in Evaluating Brand Extensions
Eric A. Yorkston, | American Marketing Association | 2010 ,
32
Signaling Status with Luxury Goods: The Role of Brand Prominence
Signaling Status with Luxury Goods: The Role of Brand Prominence
Young Jee Han, | American Marketing Association | 2010 ,
33
Drivers of Success for Market Entry into China and India
Drivers of Success for Market Entry into China and India
Joseph Johnson and Gerard J. Tellis, | American Marketing Association | 2008 ,
34
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
C. Whan Park, | American Marketing Association | 2010 ,
35
Impression Management Using Typeface Design
Impression Management Using Typeface Design
Pamela W. Henderson, | American Marketing Association | 2004 ,
36
Slotting Allowances and Fees : Schools of Thought and the Views of Practicing Managers
Slotting Allowances and Fees : Schools of Thought and the Views of Practicing Managers
Paul N. Bloom, | American Marketing Association | 2000 ,
37
On the Optimality of Delegating Pricing Authority to the Sales Force
On the Optimality of Delegating Pricing Authority to the Sales Force
Kissan Joseph, | American Marketing Association | 2001 ,
38
Buyer-Supplier Relationships and Customer Firm Costs
Buyer-Supplier Relationships and Customer Firm Costs
Joseph P. Cannon and Christian Homburg, | American Marketing Association | 2001 ,
39
Reducing Assortment : An Attribute-Based Approach
Reducing Assortment : An Attribute-Based Approach
Peter Boatwright and Joseph C. Nunes, | American Marketing Association | 2001 ,
40
Some New Thoughts on Conceptualizing Perceived Service Quality : A Hierarchical Approach
Some New Thoughts on Conceptualizing Perceived Service Quality : A Hierarchical Approach
Michael K. Brady and J. Joseph Cronin Jr., | American Marketing Association | 2001 ,
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