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31
American Girl and the Brand Gestalt : Closing the Loop on Sociocultural Branding Research
American Girl and the Brand Gestalt : Closing the Loop on Sociocultural Branding Research
Nina Diamond, | American Marketing Association | 2009 ,
32
Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
Robert V. Kozinets, | American Marketing Association | 2010 ,
33
Flow Signals : How Patterns over Time Affect the Acceptance of Start-up Firms
Flow Signals : How Patterns over Time Affect the Acceptance of Start-up Firms
Jade S. DeKinder and Ajay K. Kohli, | American Marketing Association | 2008 ,
34
Segmented Switchers and Retailer Pricing Strategies
Segmented Switchers and Retailer Pricing Strategies
Cenk Koçaş and Jonathan D. Bohlmann, | American Marketing Association | 2008 ,
35
Return on Interactivity: The Impact of Online Agents on Newcomer Adjustment
Return on Interactivity: The Impact of Online Agents on Newcomer Adjustment
Clemens F. Köhler, | American Marketing Association | 2011 ,
36
New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry
New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry
Koen Pauwels, | American Marketing Association | 2004 ,
37
The Role of Cognition and Affect in the Formation of Customer Satisfaction: A Dynamic Perspective
The Role of Cognition and Affect in the Formation of Customer Satisfaction: A Dynamic Perspective
Christian Homburg, | American Marketing Association | 2006 ,
38
Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction and Willingness to Pay
Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction and Willingness to Pay
Christian Homburg, | American Marketing Association | 2005 ,
39
Antecedents and Consequences of the Service Climate in Boundary-Spanning Self-Managing Service Teams
Antecedents and Consequences of the Service Climate in Boundary-Spanning Self-Managing Service Teams
Ad De Jong, | American Marketing Association | 2004 ,
40
CTLGroup
CTLGroup
신준호, | 한국콘크리트학회 | 2011 ,
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