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31
Is a Diamond Really Forever? Effects of Lay Theories of Love on Responses to Romance Appeals in Advertising
Is a Diamond Really Forever? Effects of Lay Theories of Love on Responses to Romance Appeals in Advertising
Huang L, | Association for Consumer Research | 2011 ,
32
To Punish or to Forgive: Examining the Effects of Consumer Penalties on Perceptions and Behavioral Intentions towards the Service Provider
To Punish or to Forgive: Examining the Effects of Consumer Penalties on Perceptions and Behavioral Intentions towards the Service Provider
Xia L, | Association for Consumer Research | 2011 ,
33
The Interplay between Form, Function, and Expertise in Consumer Choice
The Interplay between Form, Function, and Expertise in Consumer Choice
Liang J, | Association for Consumer Research | 2011 ,
34
Materialism and Affective Forecasting Error: Implications for Subjective Well-Being
Materialism and Affective Forecasting Error: Implications for Subjective Well-Being
Hernandez M, | Association for Consumer Research | 2011 ,
35
What to Acquire and What to Forfeit: The Effect of Decision Task and Product Type on Consumers' Choice between Promotion and Prevention Appeals
What to Acquire and What to Forfeit: The Effect of Decision Task and Product Type on Consumers' Choice between Promotion and Prevention Appeals
Chowdhury T, | Association for Consumer Research | 2011 ,
36
The Brand Extension Evaluation Process: Insights From the Continuum Model of Impression Formation
The Brand Extension Evaluation Process: Insights From the Continuum Model of Impression Formation
Ashwani Monga, | Association for Consumer Research | 2002 ,
37
Special Session Summary Market Formations: Three Empirical Investigations on the Construction of Consumer Representations
Special Session Summary Market Formations: Three Empirical Investigations on the Construction of Consumer Representations
Detlev Zwick, | Association for Consumer Research | 2002 ,
38
The Social Form of Napster: Cultivating the Paradox of Consumer Emancipation
The Social Form of Napster: Cultivating the Paradox of Consumer Emancipation
Giesler, M., | Association for Consumer Research | 2003 ,
39
The Process of On-Line Store Loyalty Formation
The Process of On-Line Store Loyalty Formation
Abbott, M., | Association for Consumer Research | 2000 ,
40
The Formality Dimension of Service Quality in Thailand and Japan
The Formality Dimension of Service Quality in Thailand and Japan
Witkowski, T. H., | Association for Consumer Research | 2001 ,
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