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381
Expensive or Cheap? Reference Prices and Consumer Perception of Value
Expensive or Cheap? Reference Prices and Consumer Perception of Value
Brough A, | Association for Consumer Research | 2011 ,
382
Defensive Reactions to Self Threat in Consumption: The Moderating Role of Affirmation
Defensive Reactions to Self Threat in Consumption: The Moderating Role of Affirmation
Qiu P, | Association for Consumer Research | 2011 ,
383
When is Disfluency Desirable? The Effects of Metacognitive Effort on Product Evaluation and Forecasting Behavior
When is Disfluency Desirable? The Effects of Metacognitive Effort on Product Evaluation and Forecasting Behavior
Ince E.C, | Association for Consumer Research | 2011 ,
384
Effects of Sorting Competitive Prices on Product Evaluations
Effects of Sorting Competitive Prices on Product Evaluations
Suri R, | Association for Consumer Research | 2011 ,
385
The Use of Rankings in Uncertainty Reduction Efforts: A Basis Paradigm
The Use of Rankings in Uncertainty Reduction Efforts: A Basis Paradigm
Quaschning S, | Association for Consumer Research | 2011 ,
386
Inalienable Wealth and Trauma Resolution: An Explanation of Genealogy Consumption
Inalienable Wealth and Trauma Resolution: An Explanation of Genealogy Consumption
Lindridge A, | Association for Consumer Research | 2011 ,
387
Europoly Money: The Impact of Currency Framing on Tourists' Spending Decisions
Europoly Money: The Impact of Currency Framing on Tourists' Spending Decisions
Raghubir P, | Association for Consumer Research | 2011 ,
388
The Dynamic Pursuit of Consumers' Social Identity Goals
The Dynamic Pursuit of Consumers' Social Identity Goals
Torelli C.J, | Association for Consumer Research | 2011 ,
389
Virtual Worlds: New Marketing Channels or Emperor's New Clothes? (Consumer Perceptions of Innovation in Product-oriented vs. Service-oriented Companies)
Virtual Worlds: New Marketing Channels or Emperor's New Clothes? (Consumer Perceptions of Innovation in Product-oriented vs. Service-oriented Companies)
Propopec S, | Association for Consumer Research | 2011 ,
390
Until the Dust Settles: Why an Economic Downturn Promotes Consumer Spending Strikes and How to Overcome This
Until the Dust Settles: Why an Economic Downturn Promotes Consumer Spending Strikes and How to Overcome This
Yabar J, | Association for Consumer Research | 2011 ,
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