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381
Brands and Impulsive Desire: Implicit Brand Processing Biases Incidental Decision-Making
Brands and Impulsive Desire: Implicit Brand Processing Biases Incidental Decision-Making
Harris P, | Association for Consumer Research | 2011 ,
382
Measuring Implicit Consumer Attitudes and Predicting Brand Choice
Measuring Implicit Consumer Attitudes and Predicting Brand Choice
Michaela Wanke, | Association for Consumer Research | 2002 ,
383
The Impact of Preannouncements and Rumors on Consumer Evaluations
The Impact of Preannouncements and Rumors on Consumer Evaluations
Wang J, | Association for Consumer Research | 2011 ,
384
Opportunity or Challenge? The Impact of Exposure to Similar Extensions on the Extensions of Late Movers
Opportunity or Challenge? The Impact of Exposure to Similar Extensions on the Extensions of Late Movers
Kim H, | Association for Consumer Research | 2011 ,
385
Optimizing Corporate Social Responsibility Strategy: New Insights on the Impact of Csr on Consumer Behavior
Optimizing Corporate Social Responsibility Strategy: New Insights on the Impact of Csr on Consumer Behavior
Yang H, | Association for Consumer Research | 2011 ,
386
Having More: New Insights on the Impact of Numerosity on Consumer Decision Making
Having More: New Insights on the Impact of Numerosity on Consumer Decision Making
Yang H, | Association for Consumer Research | 2011 ,
387
Materialism and Affective Forecasting Error: Implications for Subjective Well-Being
Materialism and Affective Forecasting Error: Implications for Subjective Well-Being
Hernandez M, | Association for Consumer Research | 2011 ,
388
Improving the Power of Switching Intent to Predict Actual Switching Behavior-A Construal Level Theory Perspective
Improving the Power of Switching Intent to Predict Actual Switching Behavior-A Construal Level Theory Perspective
Hung Y.-c, | Association for Consumer Research | 2011 ,
389
Living a Second Life: The Role of Goals and Mental Imagery on Satisfaction Online
Living a Second Life: The Role of Goals and Mental Imagery on Satisfaction Online
Hildebrand D, | Association for Consumer Research | 2011 ,
390
When It Hurts to Have Good Image: Context Effects Without a Context
When It Hurts to Have Good Image: Context Effects Without a Context
Hyeong Min Kim, | Association for Consumer Research | 2002 ,
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